10 Tips for Starting a Beauty Business (Guest Contribution from Grant Polachek)


The following post comes to us from Grant Polachek of Squadhelp.com, the world’s leading crowdsource naming platform. Keep reading to benefit from his expertise in helping clients start thriving beauty businesses.

When most people think of beauty brands, they instantly think of gorgeous models with perfect faces styled with flawless makeup on Instagram. But beyond the glitz and glam we see every day on Instagram, beauty businesses are complicated, and starting one is an uphill battle for most fresh entrepreneurs. 

What You Must Know Before Starting Your Beauty Brand 

  • Identify Your Brand’s Image

When it comes to the beauty business, your brand is the most recognizable asset you can have. Customers patronize businesses far more often because of their brand than their product. 

So ensure you invest the necessary time to discover your brand’s values, goals, and unique selling point. This way, you can quickly find exciting beauty business name ideas that’d help you build a powerful brand image that evokes a strong positive reaction in your primary audience.  

  • Build Your Presence on Social Media

Beauty brands live and die on the strength of their social media presence. Social media—particularly Instagram—is critical to the success of any new beauty business. Customers aren’t just drawn to, but they want to engage with brands that are active on social media.

If you want your brand to be their go-to fashion brand online, then you have to deliver exciting and engaging content constantly.  

  • Use Ads Creatively 

Running ads is a great way of exposing your new beauty brand to a broader audience. So ensure that your ads are fresh, exciting, and have a personal touch; else, your target audience will simply glance over them and move on without taking note of your business.  

Also, don’t forget to leverage celebrities and online Influencers to grow your brand’s recognition. 

  • Stay Ahead of the Curve

The beauty market is already flooded with tons of brands doing the same thing and releasing similar products. The only way to stand out is to offer a novel service to customers. And trust us, customers are always in the search for something new and exciting. 

Every fresh entrepreneur must study the market carefully and spot areas that are in critical need of innovation and develop a product or service that satisfies that need.  

  • Appreciate Customers Publicly

One quality every outstanding beauty brand has is that they don’t just value their customers; they love them and always want to offer services that’d be in their best interest. 

Whether your brand has an edgy, fun, rebellious, or traditional tone, always ensure you openly show your customers that your brand loves and appreciates their input at all times. Effectively communicating this to your customers is going to help build a solid brand-customer relationship.  

  • Prioritize Your Audience’s Values

Customers adore brands that share the same values and stand for things they believe in. Prioritizing the values of your customers and aligning your beauty brand with them would position your brand as more than a generic business; it’d position your brand as a friend.   

Issues like going natural, body positivity, inclusivity, and fairness are top priorities for customers. You don’t have to jump on the bandwagon; you should instead communicate sincerely and relate with perspective. 

  • Pick Your Niche Carefully

The beauty industry is vast, and except you’re already an established business in the industry, the best way to build your brand’s credibility and customer base is by focusing completely on a single niche. 

But be careful when picking your niche because picking an obscure niche can limit your business, and picking a popular and saturated niche like moisturizers and eye cosmetics can drown your business in competition. 

  • Find Great Partners

In the modern beauty business, partners are a super valuable asset. Partners can provide your business with laboratories for testing, managing your e-commerce platforms, and order fulfillment. 

You could have your partners run the technical part of your business while you concentrate on other essential aspects of your business. Getting great partners would allow your business to grow faster than it’d have without partners.

  • Test your offering

Always test your products extensively with several professionals to verify that they satisfy safety standards. There’s nothing as embarrassing as recalling your products because they harmed your customers.  

  • Study Failed Beauty Brands

Beauty businesses fail for a variety of reasons. Poor planning, lack of capital, economic turmoil, scandals, and lawsuits have ended countless companies. So pay close attention to understanding these reasons because it’s an excellent strategy for avoiding the same mistakes and also developing a winning strategy that’d help you overcome them. 

About the Author: Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.