A Guide to the Modern Press Release
With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery
With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery
The Bennis Inc Blog is excited to host another guest author this week! Marcela De Vivo shares her insight on Search Engine Optimization and something
Facebook – what was life ever like before this social networking phenomenon? Old flames and friendships have been rekindled, businesses have taken off and tanked
I’m thrilled to welcome back guest blogger Sam Bessant. Her first contribution to the Bennis Inc Blog, “Success Versus the Work-Life Balance” continues to receive
I realized I’ve now spent more of my career as an entrepreneur, building my own business and setting my own schedule, than I have as
There are some days where I feel like it’s a battlefield of communication where emails and phone calls come whizzing at me with more force
When I was in college I struggled with the perceived pressure to always be “in the know” with local and national media. As soon as
This past spring, WordPress.com made some critical changes to the organization of its website and I’m certain I can’t be the only one who has
Oscar Wilde was once quoted as saying, “Man is least himself when he walks in his own person. Give him a mask and he will
I’m always thrilled to stumble upon a web site, phone app or piece of technology that is designed to help a small business give the
I’ll start by stipulating that this guide is based on my own experience with social media. It’s a vast and ever-changing ocean of information which
My day begins with technology. The first sound I awake to in the morning is the ringing of my phone alarm which I immediately grab—but
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