A 5 Step Plan For A Successful Business Merger


When you’re looking for ways to expand your business and take things to the next level, you could consider merging with another company. If you can acquire a rival company, you not only remove some of your competition in the industry but you also massively expand your operations at the same time. But a merger acquisition is a big step to take and there are a lot of risks involved. If you get it right, it could be the making of your business and the merger may be the first step towards long term success. However, if you get the merger wrong, it could mean the end of your business entirely because you’re investing so much in it and if it backfires, it may be difficult to keep your business up and running.

If you think that a merger acquisition may be the best way to push your business forward, here are a few simple tips to help make sure that it runs smoothly.

Evaluate Your Finances

Before you jump into anything, it’s essential that you evaluate your finances properly. A merger is going to be expensive and it’s not just the cost of acquiring the business itself that you have to consider. When you merge with another business, you’re taking on their operations and hopefully, a lot of their customers as well. Your overheads are going to increase by a lot and if you can’t afford to keep the business afloat during this tumultuous time, that’s when you’re going to run into big problems. A lot of business owners make the mistake of assuming that the merger will guarantee them new revenue streams and that will help to cover the increased overheads but that isn’t always the case.

Before you decide to enter into a merger, you need to do a thorough analysis of your finances and ensure that you actually have enough capital to cover those increased overheads. Unless you’re in an incredibly strong financial position already, it’s not a good idea to acquire another company.

Gather A Good Team

If your finances are in good shape and you decide to go ahead with the merger, it’s important that you gather a good team to help you with the details along the way as well as the integration of the companies post-merger. Firstly, you’ll need good legal advice to make sure that all of the contracts are in order. You should also take advice from the top level employees from your finance, sales and marketing, and operations departments. Consulting these people during the merger will help to ensure that the transition is smooth and you can incorporate the new company into your existing one without too many hiccups along the way. If the transition isn’t smooth and the company cannot continue to run effectively throughout, you will struggle financially.

Invest In Deal Management Software

Negotiating and finalizing a merger acquisition deal is a very complicated legal process with so many different factors to consider, which is why you should invest in software to help you. There are some great pieces of M&A CRM software out there that can help you with each step of the process. You can use it to track potential companies for acquisition, manage contracts, and automate a lot of the administrative processes involved with a merger. Companies that use this kind of software find that the whole merger acquisition process is a lot smoother and more efficient, and they save money along the way.

Establish Your Goals

Establishing your goals and thinking about why you want to acquire another company in the first place is vital. Is it that you want to increase your market share or do you want to branch out by bringing new products under the umbrella of your corporate brand? Maybe you’re trying to eliminate a competitor? Whatever your reason for wanting to acquire another company, it’s important that you have clear goals in mind. It’s these goals that will dictate all of the other decisions that you make along the way.

Find The Best Management Team

When you’re acquiring another business entity, you need to make sure that it is being run effectively but it’s equally important that your existing business interests are not neglected. That’s why good business management is so vital during a merger acquisition. Before you move forward, make sure to hire an effective management team with experience in the relevant business area. In some cases, you can move existing managers around but if the business that you are acquiring is in a different industry, it’s usually better to go for an external appointment.

A merger acquisition can be a very effective way to grow your business but it can easily backfire so make sure that you approach with caution and follow these tips.