
Why a Basic Knowledge of Photography Will Improve Your Public Relations
Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image

Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was

Anyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it).

Working from home can be hugely beneficial to growing your business, increasing efficiency and saving money. Where things can get tricky is if you’re not

Blog posts are one of the most popular and powerful ways to engage your audiences through online content. However it’s not enough to set up

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to

Whether you use social media to help promote your business or simply build your personal connections, it’s important to be sure your profile picture accurately

This week’s blog shares the personal perspective of Bennis Inc employee, Danielle Gouger. Danielle is our PR assistant and photographer and balances the unique challenges

Would you consider yourself to be a positive or negative person? Most of us would like to identify with being a friend or co-worker who

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a

During the winter months, especially here in Pennsylvania as we approach some of the coldest and darkest days, it’s natural to want to batten the

We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it