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How Public Relations Makes Advertising More Effective

How Public Relations Makes Advertising More Effective

When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And when opportunity knocks – especially at two different doors – you are best to open both.

As a business owner you know that nothing should function within its own silo. Everything must be integrated and designed to work together to eliminate inefficiencies and to get the most out of the time and effort you put into a task. This is absolutely true of  public relations and advertising within any given business.

If you’re created an advertising strategy without including a PR component, or vice versa, you could be making a costly mistake that could hinder the effectiveness of the resources you’re pouring into these efforts. First, take a look at the reasons why public relations actually helps to make your advertising go further.

Leverage Relationships

When you’re spending a good chunk of change with any particular media outlet, you grow your relationship with that outlet. They’re there to serve you and make you happy as a customer. Any smart media sales person will do whatever it takes to ensure you’re satisfied so that you continue to come back for me. Use this leverage to your advantage! As a paying customer you have negotiation power to request to earned media in addition to your paid media. Ask your sales rep for the best contact within the outlet to pitch your story to. Ask for them to throw in a social media shout out for your business. Or ask for them to run an op-ed you’ve written. Think of what will be most valuable to you and your business – and ask for it! The worst they can say is no, but remember you hold the check book, and the leverage.

Stroke Egos

Public relations is a great way to stroke the egos of your stakeholders and decision makers. How? When you gain PR opportunities such as a guest spot on a television news show, you can plug in key people who love to be in front of a camera and give them a chance to shine – all while representing your business or organization. By pitching your story to the media and earning a feature story, you now bring real value to your business. This is especially helpful if you’re trying to give sponsors or investors the biggest bang for their buck. What better than to give them a media opportunity they simply cannot buy?

Guaranteed vs. Earned

There is a huge value in paying for your media placement. It’s guaranteed coverage you can count on. You know exactly what will be placed where and when. But this comes with quite a price tag. The beauty of incorporating public relations into your strategy is that this is earned media. If an outlet picks up your press release, does a feature story on your business or covers an event you’re hosting or associated with, you’re not paying for this publicity. Additionally, research shows that most consumers view earned media as more authentic, trustworthy and persuasive than traditional advertising. This isn’t to say one is better than the other. Really, it demonstrates why you need to use both public relations and advertising if you want to take your public outreach to the next level!

Greater Outreach for the Same Price

Another benefit of using both public relations and advertising tactics to promote your business is that you will reach exponentially more people for virtually the same investment. Why? Because advertising has hard costs, while public relations is the earned media aspect we discussed above. Aside from the time you, or someone you hire, might put into implementing public relations tactics to enhance your business’s advertising, there are no hard costs such billboard placement, printing of marketing materials, etc. Rather, the PR component utilizes media channels that are already in place to take your communications to the next level.

Go Deeper with Your Message

Let’s face it. Paid advertisements are very limited. For a billboard, you should really have fewer than eight words. And how much can you really say in a 15 second commercial or radio read? Really, you can only communicate just the basics. But people rarely buy on the basics. They want an emotional connection, and that is really hard to achieve with traditional advertising alone. When you include public relations as part of your overall strategy, you open up the flood gates to communicating your whole story. This can be achieved in a wide variety of ways from op-eds, feature stories, publicity events, community partnerships, blogs and social media and so much more. If you feel like you don’t have the platform to truly tell your story and have the masses hear it, it may because you’re lacking in the PR department. Give it a try!

Do your current advertising and public relations efforts work together to create more effective outcomes for your business? Why or why not? Share your examples by leaving a comment below!

Four Ways To NOT Drown When Starting A Business

Starting a business is no easy feat. From getting the finance that you need for your company to putting together a business plan, the work doesn’t stop from the moment you begin. If you’re ready to embrace that, you can stand up against the unnecessary, and often redundant paperwork and busy work that people mistakenly think they have to do to keep their business floating. Coping with a heavy workload is one thing when it’s not your business, but when the future of the company is on your shoulders, you have to do everything possible to keep your head above water and simplify your task list. Be a swan: paddle hard beneath the surface but glide just above it. The trick? Keeping on paddling, and know the direction you’re headed!

Trying to juggle priority tasks that are always changing can make you feel overwhelmed, like you’re struggling to keep going in your work. Stress at work is very real, but the stress level goes up exponentially when the future of the business is down to you. Recognizing the stress that you are in at work is important, because once you recognize it, you can learn to manage it. Here are some of the ways that you can manage your workload so that you aren’t overcome by it:

Outsource. There is nothing better than realizing that you can’t be everything to everyone. It’s always better to be the master of your trade, than a jack of all, but master of none. Using managed IT services for your cloud and a graphic design company for your branding alongside the cleaning company that you use for your physical office space is just smart! You are choosing not to do a good job badly, but to pass it to an expert who can do it better. There’s no shame in knowing that there are people out there that can do a job better than you.

Understand. Next, you have to look at what you want to achieve with your company, and match up those objectives to the team that you’ve put together. Be bold with your objectives and map out how those tasks align. Share it with the team and make a plan so that the work is evenly distributed among the management team. Less stress equals a healthier and happier workforce.

Break. Drowning under deadlines means pressure, which means you don’t leave the office for days at a time. While the logical thing to do is push on and get the work done, the best thing that you can do is to step back and take a break. When the pressure is on, you can forget what you’re doing next, which leads to mistakes. Take a break, collect yourself and go back to it with fresh eyes.

Communicate. No one is going to know that you’re struggling unless you tell them! Speak to your colleagues and set up a plan so that work is balanced and easier to handle.

You do not have to drown under the pressure of your business; think smart and take control!

Simple Ways To Refresh Your Brand

When it comes to updating your business to fit with the times and to fit with your taste, you might think that you need to completely overhaul your branding and start again. However, a complete rebranding effort can be a big task and you will always run the risk of losing followers due to them not realizing recognizing or resonating with your new brand. If you feel as if you need some fun and life injected back into your business, here are a few simple ways to refresh your brand.

Makeover your website

The easiest and one of the most effective ways of adding a bit of panache to your brand is to take some time to redo your website and make it a better place to visit. For example you can completely redesign the theme for better navigation, play with the colors and even add a blog section to create content which will pull even more people into your brand and to your website.

Create a new logo

Logos are a huge part of a successful business and they are like a little nugget of information which seems to get stuck in everyone’s heads as soon as they see it. This is why companies with the big M and that infamous swirl C design  can be pictured by people all over the world with a simple thought. You can make a big impression with a good logo and therefore it is always worth trying out new things and seeing if you can make it iconic. You can look at https://www.tailorbrands.com/logo-maker to make your own logo and stand out from the crowd. Though keep in mind, there is immense value in working with an experienced and professional public relations firm and graphic designer to determine the look and feel of your new brand. Not every job is best tackled as a DIY!

Create a fun branding event

When it comes to either rebranding or refreshing your brand, there are differences. You can read here https://www.templafy.com/blog/rebranding-vs-brand-refresh/ and see what it takes to rebrand entirely rather than refreshing which is much easier and carries less risk. For a branding event, you can create a giveaway on social media and invite people to share to enter. You could hold a competitor for designing your next logo or simply just post a few “teaser” messages to let your followers know you are about to update a few things. All of these things will get them involved in your refresh and it will make it much less risky for you to change because your followers will already know you are going to.

Get influencers to sell you

Influencers such as bloggers and celebrities are the perfect tool to use for your marketing, especially if you are looking to rebrand and change things up. If you are looking to change a logo, it can be easier to keep your following by asking an influencer to review something of yours. Make sure the product has the new logo on it and this will be seen by many and they will likely come to find out more about you and your business. It can be just the boost you need to set you up for rebranding success!

5 Things Consultants and Freelancers Need to Stop Doing

5 Things Consultants and Freelancers Need to Stop Doing

As a Public Relations consultant, I work with a lot of other consultants and freelancers. The majority of these interactions are fun, inspiring and seamless. However, over the last seven years I’ve run into some consultants and freelancers who do things a little differently.

Don’t get me wrong; I love people who think outside the box. However, when it comes to how some consultants and freelancers bill, I get a little discouraged when I see practices that take advantage of clients. In particular, there are five billing practices that quite frankly I find to be cheap shots. And for this reason, I never do this to my clients or other partners I work with.

Learn what they are!

  1. Making sales tax an added line-item

For many purchases, seeing sales tax as a line item on your bill is a pretty standard thing. When it comes to how consultants and freelancers bill, however, I find it a bit tacky to make sales tax an additional line item. Just include it in your hourly rate! Sure, you might feel like you’re making 6% more on every job, but I promise you’re turning off future business that would result in a lot more income long-term. Unless you’re selling someone and actual product or good, adding on sales tax feels like you’re grasping for more dollars.

  1. Billing for an initial meeting

As a business owner, you know you need to invest in business development. And yes, this means sitting through a ton of coffee meetings and networking mixers. I never charge a client for an initial meeting, unless it’s specifically scoped out as a service with deliverables – and we’re all clear on the cost and terms. I’ve seen some consultants and freelancers charge their hourly rate for an initial meeting. Especially if that first meetings turns into more work, it’s best to chalk that time up to business development and build trust with your client by not immediately slapping them with a bill. After all, they didn’t bill you for their time to meet with you!

  1. Billing for answering emails and phone calls

Maybe even worse than billing for an in-person meeting is billing for every phone call and email you answer for a client. I’ll admit, I’ve run into some long-winded and chat happy people who require more of my time than others, but unless email and phone responses are scoped out in a proposal, I don’t sneak that into a client’s bill. If you’re truly bothered by answering client messages, or you feel like they’re getting out of control, the better thing to do is address it head on with your client and set boundaries for your time.

  1. Padding time sheets

Over the last seven years, I’ve gotten a pretty good feel for the amount of time it takes to complete certain projects. It’s pretty essential to giving clients accurate proposal, remaining competitive and staying on budget. What this also means is it’s easy to identify when another consultant or freelancer is listing really high hours for a job you know couldn’t have taken that long to complete. I’ve gone to bat for my clients a time or two to challenge how it takes 2.5 hours to switch out one word on a graphic. The best way to earn more money is to do good work, and more opportunities will come. Padding a time sheet will only help momentarily, then clients will catch on and move to the next freelancer with more reasonable costs and billing practices.

  1. Going over budget without notice

My final pet peeve is when consultants or freelancers give you a proposal for the scope of work, but when it comes time to invoice the price has increased – and without notice. I fully understand how projects can expand beyond the initial scope of the proposal, but again the right way to handle this is communication. Inform the client as soon as they’ve exhausted your scoped hours and ask them how they wish to proceed. Better yet, give them a budget for the additional expense to finish the project the way they want it done. More often than not the client will give you the green light to proceed, but it makes a huge difference to get permission, and to be upfront about the larger invoice that will be coming their way.

Do you have another pet peeve to share when it comes to working with consultants and freelancers? Join in the conversation by leaving a comment below!

Working Tips For Home Freelancers

The freelancing working environment is a strange one. This is because your environment remains static, but the working relationships and responsibilities you may foster online or through other commissions can be varied from day to day. Not everyone is cut out to work freelance, but not every freelancer is cut out to work a normal job in their field. Often, people dip in and out to freelancing, not always using it as a sole source of income but as a means to develop their best income stream.

No matter your reasons, your competency, the people you work with and the skills you offer to commission, considering these working tips can have a large impact on your overall comfort, happiness and effectiveness in this role. The early days of freelancing can be hard and worrisome, but over time you may find comfort developing your self-reliance:

Pay Proof

Working freelancers expect the flow of their income to vary frequently. It’s smart to use a working generating unit that needs each job completion to be verified, and uses services like PayPal to try and secure the potential for disputes from either sides. Some commissions come in independently, and may pay you half to begin with and half upon completion. You may be lucky enough to work with some form of a more systematized content production house, allowing you to subcontract solely for them and adhere to their payment standards, which are often more official and uniform. No matter how you access your form of funding, keeping track of everything can be greatly simplified if you create pay stubs using an official service to track your income. This can help you gain physical proof, and if verified by the payment provider, can help you effectively validate that document for use in tax and archiving purposes.

Communication & Reach

It’s important to always be available as a freelancer if you are offering your services on the internet. A valid email you can reach from multiple devices, an instant messaging offering like Hangouts or Skype, and even potentially a mobile phone or landline number for regular and respected clients you’ve built a cordial relationship with can be important. Staying available does not mean responding right away. Setting your own hours is an important task, so never feel obligated to respond at all hours of the night because a nasty precedent can be set from that point on! The main lesson is to open many forms of commission requests, to standardize that format in a manner you feel appropriate, and to monitor this first contact for potential income and collaborative customer care day after day.

Testimonials & Portfolios

Build a portfolio. You can use this to show examples of your work, be that artistic, content writing, or anything else you offer. Open a website to show this, and ask for testimonials from your most valued clients in exchange for a discount. These two options can help you secure more business, and help you achieve the art of staying reachable and discoverable.

With these simple tips, you’re sure to develop your working capacities in the best manner possible!

Are You Investing In The Best For Your Business?

The saying is true. Often, you need to spend money to make money. This is something that pretty much every entrepreneur and business owner out there has learned at some point in their career. How you choose to invest your profits will have a profound impact on the success of your business. By reinvesting cash back into your business, you will fuel its growth and help take things to the next level.

What are the smartest areas of your business in which you should consider investing? Read on to find out more!

 

Legal

Simply put, legal matters will arise. You will need a surprisingly large budget for your business’s legal side. This is very much worth it though, as once you have invested well into legal, you don’t have to worry about potential legal problems draining your bank account. When it comes to legal, you need to make sure that your company is covered with plenty of insurance and that you have a strong legal team who can step in whenever you need any help and advice.

IT And Tech

Tech is a big deal for most businesses these days. If a company doesn’t educate itself on the latest tech and IT devices, then you run the risk of being left behind by competitors. So, you will need to start investing in the latest tools for all of your employees to use. It’s also a good idea to hire a firm like ClearFuze Networks that offers managed IT services and consulting. You will then be able to reach out to them if you ever need any tech support, with the peace of mind you’ll get a quick response and resolution to your issue.

Marketing And PR

Don’t forget to allocate money into your company’s marketing and PR. After all, these two departments will directly help to bring in new clients and customers. Without a comprehensive marketing and PR strategy, your business will never reach its full potential. Your marketing department will need a healthy budget to keep on coming up with fresh and exciting campaigns that will stand out from those of your competitors.

Recruitment

You also need to make sure that you are filling your open positions with the best possible people for the roles. To ensure that this is happening, you need to invest in good recruitment. If you can’t afford to have full-time HR staff who focuses solely on recruiting, then you should outsource this to a reputable recruitment firm.

 

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Hollands Kroon Municipality Offices / Crielaers&Company, Rika Hilverts

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Office Environment

Let’s not forget about the well-being of your staff as well. If your staff isn’t happy and comfortable in the workplace, then they will not be as motivated or productive as you might like. So, invest in some good office decor and furniture, as well as a layout that encourages collaboration, and you should find that the office is a pleasant and inspiring place to be!

Once you start to invest your money in the areas mentioned above, you should start to see the benefits of investing back into your company. The next step is success!

5 Ways Your Website Could Be Damaging Your Credibility

There’s nothing more liberating than starting up your very own business. To cast aside wage slavery and a corporate pay structure that’s actively working against you to insulate its own bottom line. To shake of the shackles of a job and a career that were not only letting your talents go to waste, they were slowly sapping your will to live. When you secure the funding to build up your own business from scratch and transform your idea into a reality, it can seem as though anything is possible. But the reality is that your business is just one of legions of similar enterprises, all vying for the attention of the same customers. And these customers know that in a buyer’s market they can afford to be fickle, no matter how hard you may try and earn their loyalty.

Thus, the savvy entrepreneur knows that in order to draw custom towards their business and away from their competitors that their reputation must be absolutely beyond reproach. Of course there’s a lot that goes into your business’s reputation. Every customer interaction in the real world and on social media, every telephone query, the quality of your products and service and even the design concept of your logo can influence your reputation. Here, however, we’re going to look exclusively at your website. Your website is, for many businesses, the first and last chance they will get to make an impression on potential leads. If your website does not reflect the values or quality of your brand, it can seriously undermine your credibility. And credibility is extremely important. Credibility determines whether or not prospective customers can trust you, and it’s vital that your website earns it.

What a bad website can do to your business

We’re long past the days when merely having a website was considered a boon for your business. While an online presence is somewhat taken for granted, whether your business uses eCommerce or not, a bad website can make an impression in the worst possible way. It can;

  • Create a poor or misleading first impression
  • Provide inaccurate or outdated information
  • Scare away leads and reduce conversion rates
  • Undermine trust in your brand
  • Send customers running into the arms of your competitors.

So, what could your website be doing to undermine your brand and damage your credibility? Well, if you haven’t given much care to the building of your website, it can actually be damaging your credibility if it has…

Outdated or amateurish design

Like the world of fashion, web design is subject to trends which come and go in accordance with technological changes and the cultural biases of users. As such, while your website may look just fine to your eyes, savvier users may find your web design to be outdated or lacking the professional veneer offered by others. In an age where most people now consume online content and make eCommerce purchases through mobile devices, the most egregious sin you can make is failing to ensure that your site design is responsive so that it looks great on a screen of any size. Moreover, a WordPress site that’s built using a ready-made theme can make your website look cheap, amateurish or homogeneous to the more practiced eye, no matter how great it looks to you. Look at the online presence of businesses you admire and work collaboratively with a talented web designer (here are some tips for finding one that’s right for you) to build a website that looks beautiful and professional while explicitly tailored to your brand.

Bad UX

Even a website that looks beautiful can undermine your credibility by providing a bad experience for the user. User Experience or UX is an important discipline which nascent brands can tend to overlook. A gorgeous looking website that’s hard to navigate or takes forever to load (keep in mind that a page load of just 7 seconds can increase your bounce rate by over 30%) can potentially be more damaging than a website that looks passable yet is a joy to navigate.

Poor quality content

Most new entrepreneurs understand the value of content marketing but fall victim to an overly simplistic mode of thinking. They know that content is king and that posting fresh content on a regular (ideally daily) basis is the key to getting an edge over the competition in terms of Search Engine Optimization (SEO). However, this is not to say that quantity trumps quality. In fact, it’s the opposite of the case. Outsourcing your content to poor quality, low cost click farms overseas might seem like a cost effective solution, but the increased likelihood of poorly written, grammatically incorrect or (worse still) factually inaccurate copy will seriously damage your credibility and authority in the eyes of users.

Moreover, it might not even give you the SEO boost you were expecting. While search engines don’t share the minutiae of what affects rankings, it’s widely believed that measures of genuine engagement like scroll depth and time on page are of value to search engines. If users click off your content in seconds, it could do more harm than good to your SEO.

Your images

A picture is worth a thousand words. But if you’re personally responsible for all of the images that go into your content, it behoves you to brush up on your photography skills. We human beings are visual creatures and rightly or wrongly we make value judgments based on appearance all the time. Either outsource your images to a talented photographer or take the time to improve your skills in image capture and post production photo editing. Cheesy stock images are not recommended as they can cheapen your brand and make your content look like that of an amateur blogger.  

Outbound links

Finally, while link building is an important part of SEO, it’s important to remember that not all links are created equal. Some links can actually harm your search engine rankings and leave you with less than reputable and credible associations. This is why you should never link to an outbound source or site without first doing your homework and ensuring that your brand is in good company with theirs and establishing that they are both reputable and credible.

Remember that you only have a few seconds to make a very important first impression. All of these factors go into making that impression count.

7 Ways To Make Your Company Social Media More Engaging

Social media can be a great marketing tool – when used correctly. If you’re posting content on Facebook and Twitter, but no-one is reacting to it, it could be time to reconsider what you’re posting. Lots of posts and no engagement won’t look good for your company. Here are a few tricks for creating more engaging content.  

Don’t make all your content promotional

Many business owners think that social media is simply a place for advertising deals and new products. It’s more than that – it’s a way of connecting with new customers, which involves using entertaining posts and not just promotional content. In fact, studies show that the most engaging company social media pages are only 20% promotional with the rest of the content being non-promotional. This non-promotional content could be anything from industry news to tips to memes.

Keep up with current events

You can get more attention by tying in posts to current events. This includes annual events such as Halloween, Valentines Day and Christmas – but it could also include current events in the news, big sporting events and opinions on new trends. By using a hashtag for the event, you could alert people who are interested in these current events to your content – just make sure to make the content relevant to your business in some way otherwise it will feel spammy. Use sites such as Hashtagify.com to find out what the most popular talking points are on Twitter.

Post during peak times

Did you know that there are certain times of the day that are better for getting reactions? B2B clients are best posting content during work hours, especially around midday when company owners are likely to be on their lunch break scouting social media. B2C clients meanwhile are more likely to be using social media in the morning and evenings out of work hours. Start strategically timing your posts and see if it makes a difference.

Use images and videos

People are twice as likely to engage with a post if there’s an image or a video. These could be photos and videos you’ve taken yourself or videos and photos taken with the help of a professional company such as GaryBPhotography.com. You can also share other people’s pictures and videos. Sharing customers’ content is a great way to boost engagement! 

Have a sense of humor

Many people go on social media because it’s a source of fun. Let social media be an outlet for your sense of humor. Many modern companies are even using memes to help engage with audience members. As long as you keep the humor classy, people will be entertained and engaged.

Ask questions and create polls

Questions and polls directly engage users by encouraging responses. You can even host competitions on social media that offer the incentive of a reward. With the right strategy, a social media poll can help give your engagement a major boost.

Share other users’ content

You can’t expect people to interact with your social media pages if you’re not interacting with other social media users yourself. Sharing other people’s content can be a great way of building influence. You can even use it as a cross promotion strategy, encouraging a company to share your content if you share theirs.

How are you working to make your social media content more engaging? Share a tip or idea by commenting below!

The Importance of Hiring an Accountant for Your Small Business

If you own a business then you will know how important it is for you to keep your sales high. You also have to make sure that you are bringing in more money than what you are spending, because if you don’t, the viability of your business could be in jeopardy. Most businesses keep some track of their income but there are still so many out there who don’t have any kind of accounting structure at all and this can cause you major problems in the future.

Business Support

If you are a sole proprietor, then you will probably have the overarching goal to expand into a limited company or even an umbrella company. This is great, but did you know that an accountant can help you with this? They aren’t there just to advise you with your finances, they can also help you to improve nearly every single aspect of your business. If you are just starting out, they can look over all of the financial plans that you have and as you grow. They can project how long it is going to be before you can expand and they can even help to point you in the right direction if you decide, at any point, to change your business structure or even your pricing.

Management

Sure, you will be held responsible for how accurate your accounting is, but at the end of the day, a professional accountant can handle almost everything on your behalf. They can manage your workers’ pay, help you to fill out tax returns and even help you to apply for payday loans online. They can even stop you from staying on hold for hours on end trying to get your payments sorted out, which is a huge bonus for business owners who always seem to be short on time. If you fill out your own accounting information online or even through an app, it may save you money, but if you are not careful one mistake can cost you dearly. You also need to take note that as your business grows, your accounting will become more and more complicated. Having a professional accountant in your corner can be a big asset for your growing business. 

Investments

At some point, you may want to make an investment. It doesn’t matter whether you are getting it as a bank loan, through an investor or even through an online service. In every instance you have to acquire a solid plan that will show your investors and everyone else how you plan on using that money and where it will take your business in the future. If you do not have a plan like this, your chances of acquiring the investment you need are very slim. An accountant can help you with this task by creating a plan for you, while also making sure that all of your forecasts and accounts are up to date. They can provide the reassurance you need to strategically invest for the future, while remaining realistic.

Peace of Mind

When you have an investor who can work with you to guide you through every aspect of your finances, you will have the peace of mind you need to progress your company properly. After all, you may think that you are ready to expand, but if your finances are not in order then this could be disastrous for your company. You may even end up gaining some bad press as a result and this is the last thing that you need. An accountant can work with you to make sure that you are fully aware of where you stand, and with their help you can expand confidently.

Affordability

So many people think that accountants are expensive, and they do have their costs. But they can also end up paying for themselves in a very short space of time. For example, if you end up having to pay a fine because you miscalculated your tax return, this will cost you dearly and it could all have been avoided. On top of this, the time that you spend doing your books yourself is probably triple or even quadruple the time that it would take an accountant. Imagine if this time were spent on growing your business. You would be significantly further ahead when compared to the position that you are in right now, and you would also be able to provide a much better customer service because you have more time to focus on their needs. 

Professionalism

When you have an accountant working with you, you will appear much more professional to your customers. You will also appear more professional when going for a loan, talking to investors and even buying inventory. In some instances an accountant can help you with that as well, by letting you know which products are making you the most money, at what time of year you sell the most and anything else of the sort. All of this can make a huge difference and you would be surprised at how much of an impact this could have on your sales. An accountant is also especially helpful when hiring new staff, as they can tell you the wage that you can afford to pay them. You can then compare this to the standard wage for that position as well. 

Truly, there are many reasons why you should consider hiring an accountant, if you don’t have one right now. They provide growing companies with advice, support, peace of mind and can actually save you money by avoiding costly financial mistakes. 

Does your small business use an accountant to handle your finances? Share why or why not!

 

How To Make Yourself More Efficient In Business

Running your own business will most certainly be a big time commitment. No matter how experienced you are, how long you’ve been running your business, or the industry you’re in, you’re always going to want to be able to run things as well as possible. Most importantly, you’ll want to be confident that you’re running things as efficiently as possible. But how can you be sure? And how can you make a change if you think there could be improvements? You must first fully assess the way you do things now. Start with these five tips that could help you out.

  1. Start Your Week Off Right

The first thing to do, is always to make sure that you start your week off in the best possible way. If you know that you’re prepared for the start of the week, you’ve got a much better chance of things going really well for you. Here is where the importance of a Monday routine will come in. When you really focus on the week ahead on a Monday, you’re setting the tone for the days to follow. Not only that, you may even want to start a few, select work tasks on a Sunday evening to really make sure that you can begin Monday morning on a positive note. It’s a small sacrifice from your weekend that can have a big impact on your work week!

  1. Focus On Your Productivity

The next thing you’ll want to look at, is your productivity levels. Do you think you’re as productive as you could possibly be when you’re working? Or could you remove some distractions or streamline your workflow to boost your productivity? Here, you’re going to want to work out what could be causing your issues during your working week, and see if you can iron them out going forward.

  1. Make Operations Easier

Then, when it comes to the way that you’re doing things, you’re always going to want to turn to the most efficient options. Think about how you do things, and how they could be better. Here, key areas like online vs offline payment processing, manual vs automatic processes, and even human vs machine options should be considered. Always look to go with the operations that are most effective.

  1. Hire The Right People

One thing that will help you to be more efficient, is having the best people around you. During your hiring process, you should make sure that you are able to pick out the right people that will support your team and really bring something to the table. The wrong people could slow you down.

  1. Assess & Improve

And finally, if you want to make sure that you’re always being as efficient as possible, it’s going to be really handy for you to consistently assess how you’re doing this. Maybe once a month, plan to sit down and work out how efficient or productive you’re being on a daily or weekly basis and check in with your goals. See if you can pinpoint any stumbling blocks that you’re having, and come up with new ideas for how you can be more productive going forward.

How do you plan to take action to be more efficient in business? Share your favorite of the 5 tips, or share a new one by leaving a comment below!