
The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals
The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is

The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is

Failing is a necessary part of life. I’ll refrain from inserting too many cheesy “fail” quotes because I’m sure you’ve seen most of them already,

The influence of storytelling can be found in all aspects of our lives. First, think of how we are entertained. We watch television and movies,

Let me let you in on a dirty little secret. Sure, I’ve built up a good book of business and take my networking seriously, but

It’s taken the social media world by storm and nearly every platform has found a way to make it relevant to the way people share

Throughout my life, I’ve learned a time or two – the hard way – that no one else is going to seize opportunities for you

Whether it’s a client, a boss, a friend or a spouse, we all have those one or two extremely busy people in our lives. I’m

A business’s direct marketing and public relations efforts are only as strong as its database of contacts. Think of your own process for building and

It has been a gorgeous summer in Pennsylvania. After a long and cold winter, we have earned these warm and sunny days – and there

There’s one exclamation that I’m sure to say at least once a week (often with my hands on my head for emphasis). “I spend WAY

Whether you’re the business owner or the intern, building a personal brand is a powerful way for employees at all levels to increase their credibility

Throughout my career, I’ve played the role of “event planner” more times than I can count. Fundraisers, golf outings, press events, clay shoots, meet and