
Smaller Budget, Bigger Results Sums Up Success of HBA’s Parade of Homes
Bennis Public Relations teamed up with Mid-Atlantic Media Hub to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade

Bennis Public Relations teamed up with Mid-Atlantic Media Hub to tackle the extensive scope of the Home Builders Association of Metropolitan Harrisburg (HBA) 2018 Parade

If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give

It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow

Looking in from the outside, you might think that it’s fairly straight forward to run a business. You just need to continually look for new

If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the

A few weeks ago I had the pleasure of working with some Penn State undergrads to mentor them on the steps they should take right

So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new

Beyond earning a degree in Public Relations and pursuing a few internships along the way, the best thing to prepare you for a career in

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit

Have you experienced this scenario? You write an article on a topic that should be exiting and relevant to your readers, but it doesn’t get

When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press