Envision this scenario. You have been operating an online business for several years now and you have finally saved up the funds to open up
Once upon a time, entrepreneurs were independent at an early age. Often in their 20’s businessmen and women were out of the house and into
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow
Everybody seems to be a freelancer these days. Of the millions of business in the US, 2.3 million of them classify as self-employed corporations. Employee-wise,
The beauty of the digital age is that it offers a plethora of ways in which ordinary men, women and non-binary people from all walks
It’s all too easy to be blinded by the hunt for customers. There’s nothing wrong with putting in the money, time, and energy into building
Judging by the stats, you’d assume a logo is a no-go for SMEs. At least 15% of small and medium-sized companies don’t bother investing in
When you set up a company, you probably have an idea or should we say, a dream implanted in your mind. What is this idea?
As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation
There’s no easy path towards business success, but you’ll make things much easier for yourself if you’re starting from a solid foundation. Before you launch
We don’t live in a very trusting world, at least at the moment. Cynicism abounds, and as soon as people have cause to doubt another
When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And
