
5 Reasons Why Having Connections Isn’t Enough for Successful Public Relations
Let me let you in on a dirty little secret. Sure, I’ve built up a good book of business and take my networking seriously, but

Let me let you in on a dirty little secret. Sure, I’ve built up a good book of business and take my networking seriously, but

It’s taken the social media world by storm and nearly every platform has found a way to make it relevant to the way people share

Throughout my life, I’ve learned a time or two – the hard way – that no one else is going to seize opportunities for you

Whether it’s a client, a boss, a friend or a spouse, we all have those one or two extremely busy people in our lives. I’m

A business’s direct marketing and public relations efforts are only as strong as its database of contacts. Think of your own process for building and

There’s one exclamation that I’m sure to say at least once a week (often with my hands on my head for emphasis). “I spend WAY

Whether you’re the business owner or the intern, building a personal brand is a powerful way for employees at all levels to increase their credibility

Throughout my career, I’ve played the role of “event planner” more times than I can count. Fundraisers, golf outings, press events, clay shoots, meet and

As business owners, we’re faced with some tough decisions. In order to make ends meet we sometimes have to tighten our budget and cut out

One of my favorite shows currently on TV right now is Shark Tank. It feeds my entrepreneurial spirit and ignites a lot of creative (and

These days, everyone is on social media. But really though. There are fan pages for cats, Twitter profiles for cartoons and Instagram accounts devoted solely

Back when I worked the life of a 9-5er, meetings were a staple of my daily schedule. Short, long, painfully boring or engaging, these meetings