You might hope that people will naturally find your website interesting and engaging, but this is highly unlikely. There is simply too much competition in the digital world, and unless your site is actively courting your visitors, then it’s possible that they will head to a website that is more engaging. So how do you make people want to visit your website again and again? We take a look at a few ways below. Incorporate them all into your site, and you’ll find that your visitor numbers bump up.
Find Your Focus
One problem that many websites run into is that they try to be all things to all people. You can try to be varied and offer something to everyone if you’re running a business in a small town, but not online. There, people look for specific things — they don’t browse general websites that seem to have no direction. As such, one of the best ways to make your website more engaging is to find your focus. Rather than offering little bits of everything, look at going deep into one particular topic.
Get the Look
As an internet user yourself, you’ll know that there are some websites that seem to draw you in, others than seem to push you away. You can normally tell which is which within a few seconds of being on the site; it’s an instinctive thing. So what factors are at play here? It’s usually the design of the website that plays the most important role. This helps to legitimize your site and make it more user-friendly. If you think your site lacks in this area, then look at working with a web design company. They can help to give your website a look that’s modern, sleek, and conducive to visitor engagement.
Varied Content
We mentioned earlier that you should find a focus for your website, but you’ll still want to have varied content. This means, of course, avoiding producing the same type of content over and over again, but just as importantly, the medium through which your content is presented. Everyone consumes content differently. Some people like to read, others like infographics. Others yet like video content. Indeed, this last one is increasingly popular — some 80% of internet traffic is due to video streaming. If you’re not hosting videos on your site, now could be the time.
Avoiding Annoying Features
Sometimes, an internet user can like a website, yet still ultimately end up leaving. Why? Because the website seems to push them away. If someone visits your website, then you should do everything you can to keep them there. Don’t force them away! Many websites end up including annoying features such as autoplay videos, pop ups, and dark patterns. It’s tempting to use these things, but they really only work on a short-term basis — they’re not the way to go if you’re trying to build a successful, engaging website. It makes no sense to annoy the people that will make your website a success.
