As businesses have come to realize the effectiveness of video content, more are investing in it to produce their own. For some businesses the cost of producing video content may seem prohibitive – but that doesn’t necessarily have to be the case.

If you want to create video content for a business but don’t have the budget, resources or skills to pull it off – why not create a slideshow instead? A slideshow in video form can be published the same way that a conventional video would, and will be able to deliver information using audiovisual means as well. In fact you could even opt to publish it on platforms that specialize in slideshows, such as SlideShare.

Assuming you’re open to the idea, there are three types of video content that you can consider creating for your business:

• How-to guides

Odds are you’re fully aware how popular how-to guides can be, and the appeal that they have to viewers. It is definitely possible to create video guides as slideshows, with each step taking up an individual slide.

The slide itself could contain an image that ‘shows’ how to perform the step, while a caption could be added that briefly describes it. Most of the details should be delivered by a voiceover that can be added to the slideshow.

• Lists

Another interesting type of video content that is perfect to be structured as a slideshow is a list. It could be any list, such a ‘Top X’ or ‘Best of’, or anything else for that matter.

Each slide should be limited to a single list item, with a short caption that describes it alongside an image to represent it. The voiceover will do most of the heavy-lifting when it comes to the explanation, though in some cases it there may not be much explanation required.

It should be noted that when creating lists as a slideshow video it is best to keep the total number of items short. If a list is too long viewers will likely forget the first few items by the time they get to the end.

• Explainer videos or presentations

Nowadays explainer videos are often animated, but technically they don’t have to be – and you could create an explainer video as a slideshow instead. It is similar to the way businesses can use presentations to explain a product and what it can do in an entertaining and engaging manner.

The structure of the slideshow that you create for explainer videos will vary, but you should try to keep it short and direct. If possible try to choose a good track as background music, preferably something upbeat that will give the video an energetic vibe.

If you want your slideshow videos to act as effective business video content, you need to make sure they take full advantage of audiovisual elements. The exact elements that you can use will depend on the software you’re using to create your slideshow, and for example you could use Movavi Slideshow Maker to make a video with music and pictures as well as a voiceover, captions, filters, and various visual effects.

All in all creating business video content in the form of slideshow videos should be cheaper and easier to produce, making it a good option for any business to consider. At the same time it does share many of the same advantages as conventional videos, so you can use it to generate traffic, engage viewers, and increase conversions.

In short if you haven’t already been creating videos because you feel you aren’t able to for any reason – why not start by trying to create slideshow videos?