Blog For Better Business


Every business has a story and telling yours is just one of the weapons in your arsenal of PR and marketing tools. If you feel like you’ve run out of ways to market yourself, then maybe it’s time you took a fresh look at what you can do to get your story out there.

In this blog, we dive into the world of blogs, what they can do for your marketing and how telling your story is one of the best ways to build a relationship with clients.

Why Blog

We love narratives, we love stories, from the very smallest of us up to the very oldest. We tell stories about ourselves to make our friends laugh, to explain the world around us and to entertain each other.

The same is true in business. Whether you’ve set up a sewing supplies shop from scratch or operate a successful business offering Oil Water Separator Technologies, your unique story is waiting to be told. Why? For several reasons. Firstly, it establishes you as you. The person, the partners, the family behind the product or service. It puts a face to a name and that establishes trust. 

Secondly, it allows you to establish yourself, and by reason your product, as the voice of reliability and authority. If you can explain what makes you the best by the examples you set out in your blogs, then you become the voice and the website that people will turn to.

Lastly, it helps with your marketing strategy. A blog is just one of many Search Engine Optimisation (SEO) techniques you can use to generate better search success on Google. Your website needs regularly updated, high quality content and your blog can be a crucial part of that.

How To Blog

Don’t just launch straight into your blog, take some time to research and one of the best things you can do is to read what the competition are putting out there. How can you improve on that content? What can you do to answer the questions better and be a more creative, more reliable source? Perhaps, it’s a case of increasing the word count or of adding some great links to other reputable sources or perhaps it’s just using your expert knowledge to make your points much more clearly.

Come up with a plan, a strategy that gives you three months’ worth of blog topics to address each week. Think about informing your customer and answering questions associated with your industry. Tell your personal story, what would you do? What did you do? Create a relationship and provide practical, helpful advice week in, week out.

Blog writing isn’t just about telling others about your travel experiences or something you should do just for the sake of it. It can be an effective tool for making an impact on your SEO ratings and the perfect way to get your story out there. Get planning, get strategizing today and make blogging part of your marketing campaign.