Bennis Inc. | Where Should Your Focus Be This Year?
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Where Should Your Focus Be This Year?

When it comes to really making waves with your business and taking things to the next level, you must first begin with a very clear focus. You’ll want to make sure that you’re channeling your energy and efforts into something that will really make a positive impact on your business, but what should that be? Let’s take a look at three different areas that can help you to move forward with your activity for the rest of the year.

Growth

It’s pretty obvious that most businesses focus on the idea of growth. If you’re at the stage where you want to be able to push your business forward and really start to generate more sales, income, or improve your reach, this is where you need to put your time, energy, and budget. You’ll want to sit down and come up with a strategy that will help you to make a difference before the year is out. You strategy should address the three P’s of marketing: price, place then promotion. 

Engagement

Next, you could focus on improving your engagement levels. Do you want to better connect with your customers? Build brand value? Or grow customer loyalty? Then you really need to make sure that you’re able to increase the amount of engagement that you have with your audience. Consider mapping out a strategy that touches upon public relations, marketing and paid advertising. These three should weave together seamlessly to create a comprehensive strategy for increasing your business’s engagement. 

Data

Finally, there’s data! We are in a day and age where data cannot be ignored. Analytics are readily available to us in just about every way imaginable. It’s not just lazy, it’s irresponsible to run a business without a focus on data. Just take a look at the infographic below to understand exactly why data matters for business growth. You’ll also find inspiration for how you can apply big data to your unique business.


Infographic Design By University of Southern California

What piece of the infographic did you find most interesting or helpful? Furthermore, how do you plan to focus your business strategies for the remaining part of 2018?

Share your ideas and inspiration by leaving a comment below!

Stephanie Shirley

stephanie@bennisinc.com