Most businesses are online at the moment, whether they realize they have a presence or not. It’s just one of the first steps that a business has to take in order to make a name for themselves, and to get their company up and running.
But, a lot of businesses now are completely online. There’s no shop to go with it; their sole source of income is one tiny little website amongst millions on the internet. So, when you think of it like that, you can probably understand why so many people have problems with running a successful online business. They’re swamped by millions of other websites looking to do the exact same thing. But, for all of the struggles that an online business might have to go through, it is still a necessary evil to growing a successful brand. Take a look at the main struggles that an online business might have, and how you can avoid them like the plague.
Poor Traffic
There’s nothing worse than knowing your only option is to sell products or services through your website, and that your web traffic is dismal. If you have poor traffic, it only makes sense that the amount of sales that you could potentially have is going to be low. So, one thing you could try is conversion optimization. It’s a technique used by pretty much every business out there, and shows you how many customers actually reach a goal, such as purchasing your product. Because even if your figures do show that you have a lot of people coming through your website, they might not necessarily be making a sale, and business is all about that final sale. With the information you get with optimization, you can focus your efforts on the areas where potential customers seem to halt. Combine this with marketing, and your traffic should begin to increase.
Lack Of Visibility
It’s possible to have a lack of visibility, because as we’ve already discussed, your website might just be swamped by other websites, making it impossible for you to get noticed. What is the one simple solution to this? SEO. SEO is purposely designed to get you further up the rankings in search engines. The higher you are on page one, the more sales you’re going to be able to make. SEO can be expensive, and you do have to play the long game with it, but it can also pay huge dividends for your business.
Poor Design
If people don’t like what they see when they reach your website, they’ll click off sooner than they’ve clicked on. Customers can be very picky about the design and the layout of a business’s website, and often won’t trust a website if it doesn’t look professional and modern. Always make sure that you’re keeping your design fully up to date so that you attract plenty of customers, and keep them on your website.
Do you have another question or idea to add about growing your business’s online presence? Join in the conversation by leaving a comment below!
