It goes without saying that every business needs a successful marketing campaign to help attract customers. It is your hard work and due diligence that will retain them in the long term. But in the first instance, you need a successful marketing campaign to attract your ideal customer to you.
With a plethora of options available to you, cutting through the noise to find marketing methods that will work for you can be time-consuming. It may be worth your while hiring a professional marketing company to handle things for you so you can concentrate on the results of the campaign and growing your business.
In a more digital age, there are more ways open to businesses of all sizes when it comes to marketing. Traditional methods can still yield results alongside newer alternative methods. There is no need to forsake one for another. In actual fact, combining different marketing methods has been proven to create a more successful result than relying on one specific method.
Finding the right balance for your business can take a bit of trial and error but should always be ongoing and consistent. Allowing a healthy budget for marketing isn’t always essential but investing in your marketing campaign should be something you strive to do.
Branded Items.
Never underestimate the power of branded items. You need to make sure you have an eye-catching design that ties your branding together. Having something that is instantly recognised as your company will help to stick you in people’s minds.
Use this branding for shop signage, packaging or any displays you have. If you want to have a uniform, for yourself or your team, then getting your logo embroidered onto your chosen uniform style can help you build a consistent look across the company. The Pin Factory can help you create a branded patch for your company uniform
Don’t forget, a lot of people keep their uniform on when they finish their shift or before. By wearing a logo branded outfit, they will be marketing your company for free as they get on with their daily lives without you even having to do anything more.
Other ways you can incorporate your logo onto items include;
- Business Cards
- Flyers
- Artwork
- Commercial Advertisements
- Billboards
- Pens
- Clothing
- Drinks Mats
- USB Sticks
- Notebooks/Sticky Pads
- Reusable Coffee Cups
- Car Wraps
SEO
Focusing on SEO for your website and company as a whole is something that you need to focus on from day one. Building your online presence and authority via SEO will help you reach the top of the search engines for search terms you want to rank for.
Search Engine Optimisation (SEO) involves creating content on your site relating to your sector that is searchable by the search engines. You need informative, quality content that is useful.
Getting SEO right can be tricky, if this isn’t your area of expertise, then outsourcing this task to a third party who specialises in this area could be a good investment. Once you have created SEO optimised content, your ideal customer can find you simply by searching for terms related to your website and content. This investment will give you a return for a long time after you implement it.
Making SEO work for you year after year involves you keeping on top of the following;
- Updating Content
- Adding or removing relevant internal and external links
- Updating search terms to fit how your business changes
- Create informative and consistent new content on a regular basis
- Keep up to date with new advancements and changes in search engine algorithms
Social Media.
As standard, every company needs to have a social media presence. Being able to engage with customers and potential customers in real-time can help you create a rapport and show exactly what you have to offer.
You need to know what your message is and be able to create high quality and engaging posts based on what you want to say and the type of person you want to attract. You don’t want to attract anyone and everyone so having a targeted message to reach your ideal customer is essential.
As with SEO, there are third party companies you can outsource your social media activity to. They will be fully trained and experienced in this area and can put what they know to good use from the day you set up. They will be able to curate content and present your company in its best light to help you grow and translate clicks and interest to sales.
There is a lot of potential in social media when it comes to marketing companies, especially small businesses. With the ability to run ads and create content specifically designed to go viral, you can reach people in the click of a button if you do it right.
Remember, everything online is online forever. So make sure your accounts remain professional at all times. Take on board any constructive criticism and try to avoid any activity that could have a detrimental effect on your company.
Customer Referrals and Rewards.
There is nothing better than being recommended via word of mouth. The good testimonial of a client can do wonders for attracting more customers in your sector.
For this reason, you can look at ways to incentivize people to spread the word for you and help you reach others they know who would benefit from what you do.
This has proven to be a success in the past and giving people a reason to return will make it more likely they will do so. Those rewards cards you get from your local coffee shop or with a retailer? They ensure people come back to build their points balance with a view to cashing them in. This inevitably means they spend more and become loyal customers.
Look at how you can adapt this to your customer base in a way that benefits everyone.
- Offer up a points rewards system. The more they buy, the more points they earn to redeem in the future against another purchase.
- Introduce a buy 5 get 1 free offer. This can be tailored to meet demand and offered at a rate you set yourself.
- Refer to a friend and receive a discount off your net purchase. The works well and not only could you get more new clients but you retain the business of your original customer too.
Don’t forget, it can take a little time to reap the rewards of a good marketing campaign!
