This week we begin a 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook,
All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a
During the winter months, especially here in Pennsylvania as we approach some of the coldest and darkest days, it’s natural to want to batten the
We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it
I feel like I need to start by asking the obligatory question of “Where has the year gone?” But truthfully, I feel like it’s been
Motivation is a powerful and fascinating component of our human lives. We are fickle, particular and often lazy creatures that require a great deal of
In an ideal world, we would all become best friends with our clients and enjoy the work we do for them so much that we
Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued,
This month will mark the four year anniversary of the day I decided to make a hard right turn on a promising career to pursue
As a business owner, you’ve likely been told at least once (or countless times) that you need a solid mission statement to communicate what it
Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can
The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is
