For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a
If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit
With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery
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