Blog
How to Make the Media Care About Your Story
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful
January 24, 2022
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Blog
The Power of Public Relations: How does earned media really work?
Public Relations. By definition, this term and the entire industry can be many different things. Often it’s lumped into the large category of communications and
September 13, 2021
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Blog
How to Plan a Virtual Press Event
If there’s some good to come out of a global pandemic and the world embracing virtual events, it’s that this has simplified the planning process
April 19, 2021
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Blog
How to Bring Media Attention to Your Place of Business
If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give
January 21, 2019
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Business & Success
6 Ways to Grow Your Media Relationships
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the
July 30, 2018
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Blog
How to Promote Your Business Using Public Relations
So your business has done something awesome. Maybe you’ve set a new record, received an award, given back to the community or opened a new
December 11, 2017
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Business & Success
5 Reasons Why Your Content is Turning Away Readers
Have you experienced this scenario? You write an article on a topic that should be exiting and relevant to your readers, but it doesn’t get
August 22, 2016
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Business & Success
7 Ways to Use a Press Release Beyond Pitching to Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press
April 27, 2015
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