Blog
How to Make the Media Care About Your Story
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful
January 24, 2022
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Blog
The Power of Public Relations: How does earned media really work?
Public Relations. By definition, this term and the entire industry can be many different things. Often it’s lumped into the large category of communications and
September 13, 2021
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Blog
The Professional Way to Deliver Hard News
The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to
May 17, 2021
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Blog
How to Plan a Virtual Press Event
If there’s some good to come out of a global pandemic and the world embracing virtual events, it’s that this has simplified the planning process
April 19, 2021
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Blog
7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about
December 9, 2019
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Business & Success
6 Ways to Grow Your Media Relationships
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the
July 30, 2018
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Blog
How to Be Your Own News Source (Guest Blog by Beth Ann Matkovich)
The following post comes to us from Beth Ann Matkovich, a marketing communications and writing professional from Camp Hill, PA. Please see her complete byline
November 13, 2017
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Blog
Why Didn’t My Press Release Get Picked Up?
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we
May 15, 2017
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Business & Success
A Changing Industry: Why Public Relations is Now Personal Relations
Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as
May 18, 2015
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Business & Success
7 Ways to Use a Press Release Beyond Pitching to Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press
April 27, 2015
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Business & Success
Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)
The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and
March 23, 2015
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Business & Success
Twitter’s 6 Distinct Communication Networks and How to Utilize Them
Twitter is a vast ocean of information that is constantly being washed over with new content every second of the day. This fact alone can
November 3, 2014
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