Blog
How to Make the Media Care About Your Story
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful
January 24, 2022
No Comments
Blog
How to Plan a Virtual Press Event
If there’s some good to come out of a global pandemic and the world embracing virtual events, it’s that this has simplified the planning process
April 19, 2021
No Comments
Blog
37 Questions Every New Communications Grad Wants Answered
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit
April 5, 2021
No Comments
Blog
5 Tips for Taking Control of Your Monday Routine
Mondays have such a bad reputation! I wish I could say it was completely unfounded, yet I too found myself fatigued and overwhelmed by the
August 27, 2018
No Comments
Blog
Why Didn’t My Press Release Get Picked Up?
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we
May 15, 2017
No Comments
Business & Success
How Public Relations is different than Advertising
So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how
October 17, 2016
No Comments
Business & Success
How to Communicate a Consistent Message During a Crisis
No one ever wants a crisis to strike. In fact, simply talking about this devastating news can be enough for many business owners to change
November 30, 2015
No Comments
Business & Success
7 Ways to Use a Press Release Beyond Pitching to Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press
April 27, 2015
No Comments
Media Relations
Media exposure is essential to creating a positive and professional image for your business and increasing your brand equity. Whether you’re a musician, professional speaker,
November 22, 2011
No Comments