
Do I Need Advertising or Public Relations?
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow
Everybody seems to be a freelancer these days. Of the millions of business in the US, 2.3 million of them classify as self-employed corporations. Employee-wise,
It’s all too easy to be blinded by the hunt for customers. There’s nothing wrong with putting in the money, time, and energy into building
Judging by the stats, you’d assume a logo is a no-go for SMEs. At least 15% of small and medium-sized companies don’t bother investing in
When you set up a company, you probably have an idea or should we say, a dream implanted in your mind. What is this idea?
As a sole proprietor, you can feel like a “one man band” in your business. While there are certainly perks of running a lean operation
There’s no easy path towards business success, but you’ll make things much easier for yourself if you’re starting from a solid foundation. Before you launch
We don’t live in a very trusting world, at least at the moment. Cynicism abounds, and as soon as people have cause to doubt another
When it comes to the relationship between Public Relations and advertising and how each impacts your business, they offer two contrasting, yet complementary opportunities. And
So, you started the process of launching your business with such passion and motivation, and then all of a sudden your progress has come to
Starting a business is no easy feat. From getting the finance that you need for your company to putting together a business plan, the work
When it comes to updating your business to fit with the times and to fit with your taste, you might think that you need to