
How to Give Customers What They Need, Not What They Want
Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough

Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough

Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued,

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas

This month will mark the four year anniversary of the day I decided to make a hard right turn on a promising career to pursue

I feel fortunate and excited to announce that we are just two months out from the completion of our new home. Building a custom home

One area of my life which is a constant work in progress is managing stress. As an entrepreneur, wife and mother, you simply cannot avoid

Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as

The dreaded business meeting. So often it starts with chitchat about the weather and then spins off into random discussions where no resolutions or courses

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one.

As a business owner, you’ve likely been told at least once (or countless times) that you need a solid mission statement to communicate what it

Surveying your customers or network is one of the most powerful ways to quickly collect feedback on a multitude of specific topics. If you want

It’s our nature to bargain shop. Why pay full price when we can score a discount, right? I don’t disagree with this mentality when it