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How to Lose the Trust of Your Customers

We don’t live in a very trusting world, at least at the moment. Cynicism abounds, and as soon as people have cause to doubt another person’s/company’s trust levels, they’re pretty quick to move on. That’s why it’s very important that you work hard to retain your customers’ trust. It can take years to establish, yet can be lost in a few moments – and for a number of reasons, some of which aren’t entirely fair. Below, we take a look at some things that will cause your customers to lose faith in your business, so you can avoid making these mistakes.



Squabble Over Their Complaints

Who’s to blame for the current emphasis on customer service? It’s not that it’s a bad thing in itself, but, like most things, it goes too far. Even if a customer is being ridiculous, and making demands that can’t be justified, do you have to give in? The simple answer, for keeping the piece, is yes. Of course, the ridiculous customers are a minority. Most people only complain when they have to. When that happens, it’ll be worthwhile swallowing your pride and admitting your fault. A company that tries to downplay a customer’s complaint clearly doesn’t have their customers’ best interests at heart!

The Disappearing Act

We live in an age where patience is in low supply. When your customers want to know something or get in touch, they don’t want to search too hard or wait too long. But sometimes, business’s inadvertently make them. If customers have a question about their order, and you’re not picking up the phone or responding to their messages, then doubts will begin to creep in. It’s even worse if they visit your website and it’s not working. That gets them very nervous indeed! Ensure these things don’t happen by replying promptly to messages, and by working with a company that offers managed IT services; they’ll ensure your website is always up and running. If you’re there when your customers need you, they will have little reason to lose trust.

Dreams v. Reality

Promising customers the moon and the stars is great for drawing them in, but if you can’t deliver, then it would have been better to have set realistic expectations. It’s a trick you can only play once. If you make grand claims about your products or services, and then they don’t live up to that expectation, the trust will be lost, and your customers will be gone. Instead, just be honest. If you don’t think people are going to be interested in what you’re offering when you’re telling the truth, then it’s time to rethink your business.

Online Reviews

People really do pay attention to online reviews. If you’ve received too many one or two-star ratings, then you’ll find it difficult to attract new customers. So to begin, listen to what those reviews are saying. And second, if you suspect them of being fraudulent – it does happen – then fight back.

Who You’re Dealing With

What you do behind the scenes of your business matters too, so do your due diligence to ensure that your supplies and other companies you work with are trustworthy. If they’re not, the public will find out eventually, and that won’t reflect well on your company.

What steps has your business taken to build a trustworthy brand? What have you learned along the way? Share your thoughts by leaving a comment!

How to Stay Focused While Working from Home

How to Stay Focused While Working from Home

It’s becoming more and more common for people to work from home, either full-time or even just a few days per week. If your career allows you to work virtually, it’s likely you’ve found yourself trying to be productive at home only to be derailed by a myriad of different distractions.

For the last seven years, I’ve grown my public relations business while working exclusively from home. During different periods of time, that included juggling work with infant babies at home and trying to schedule conference calls around nap times. The good news is, I survived! And throughout my experience working from home, I’ve developed quite a few tips and tricks to that have helped me to stay focused and productive.

Here are my go-to tips for staying focused and making the most of your time when working from home. Take a look!

Make a Mental Commute

When you work from home you don’t have the benefit of a commute. Maybe you’ve never viewed a commute as a benefit, but think about it for a moment. Physically moving from one place to another gives you the mental separation of work and home. During your commute you can get yourself in a “work” mindset. When you work from home, however, you have to make a conscious effort to change from your “home” mindset to your work one.

One tip I highly recommend is having a dedicated office space that feels separate from the rest of your house. This allows you to “commute” to your office and on that commute you can clear your mental space and walk into your office ready to work.

Stick to a Routine

Sure, working from home gives you extreme flexibility in your schedule, but this can also be a trap. To be effective when working from home, it’s so important to stick to a routine. There will certainly be days where this routine will be disrupted, but for the most part you must establish a core routine and stick to whenever you can.

Pick a routine that fits your personality and workload. Are you more effective in the early morning or do you thrive in the afternoons? Unlike a traditional office environment with a strict 9-5 schedule, you get to set your own schedule. However, once you set one, let it give your day structure and stability.

Set Your Work Hours

Along with setting a routine, you also need to establish your work hours. When working from home, it’s easy for work and personal life to blend together. If you’re not careful, you’ll find that you’re never fully present in either space, because you can’t separate the two. By setting work hours, you’ll know that from 7am until 3pm (or whatever you choose) is the time to focus exclusively on work-related tasks. Outside of that time, you must train yourself to put work aside, stop checking emails and shift your focus to friends, family and yourself.

Resist Chores and Errands

During your set work hours, resist any and all temptations to dive into tasks that are not directly related to work. I’ll admit that when working from home, I’ll throw in a load of laundry, put away dishes and tidy up some rooms as I walk through. These are small and necessary tasks that shouldn’t divert you from more than a few minutes of work time. The tasks I’m addressing here are the ones that can sabotage your work productivity for hours. Tasks like sorting out your closet, reorganizing a room or running personal errands can steal hours away from your day and can reasonably wait until the evening or weekend.

Give Yourself Small Breaks

Although you want to squeeze the most you can out of every work day, you can only accomplish this by giving yourself small breaks. Why? Because no one can be productive 100% of the work day. We all need mental and physical breaks in order to return back to a task and be even more productive than we would be otherwise. Trust me on this one. Allow yourself short, timed breaks where you can get some fresh air, stretch your legs, get a snack or cup of coffee and then return to your desk ready to work again.

Close Up Shop!

Finally and most importantly, when you’re done for the day – be done! Don’t linger around refreshing your inbox and fishing around for people to ask you for something. Disconnect, go offline and enjoy your time off. After all, you’ve earned it! The best part of having a productive work day is that you can close up shop knowing the most important tasks are taken care of and everything else can wait until tomorrow.

Do you work from a home office? How do you stay focused throughout the day? Share your tips and best practices by leaving a comment below!

The Biggest Legal Battles That Companies Face

Looking in from the outside, you might think that it’s fairly straight forward to run a business. You just need to continually look for new clients while ensuring your products and services are kept to a high standard, right? Well, that isn’t always the case. In fact, there are often a lot of problems happening behind the scenes of which many clients and customers are unaware. For instance, if a company is in a legal dispute with another party, they don’t usually want anyone finding out, as it could damage their reputation.

In fact, there are quite a few common legal cases that companies face. It doesn’t mean they’re a “bad” business, per se. But they are something that must be dealt with swiftly and professionally in order to resolve the issue and save face. Here are some of the common cases you, as a business owner, should be aware of.

Employee Injury Compensation Cases

Any business that operates in a potentially dangerous environment, such as a factory or warehouse, will need to have adequate insurance coverage in case any of their employees end up hurt in an accident. In fact, it’s even worth it for office-based companies to take out plenty of insurance too as the compensation and legal fees could be extensive. It can be difficult to fight a great worker’s comp lawyer on your own. So, your company might want to hire a legal expert in this field just in case you are unexpectedly taken to court!

Immigration Audits

Whenever you hire an employee from a different country, you need to make sure that they have the right to work in the country. You will have to carry out a lot of background checks in order to try to find any potentially forged paperwork. It is necessary to be really thorough with these checks or else you could end up in a lot of trouble when you undergo your immigration audits. If you are found to have employed anyone who should not be working, then you will be the one that ends up prosecuted.

Angry Clients

Did you know that clients can file lawsuits if they are ever disgruntled with bad work from a contractor? It’s true, and these cases often end up coming out in the client’s favor. This can be especially troublesome for your company if a number of clients come together to fight your company. So, it’s always important to stay on top of your company’s output to make sure that the quality never dives. If you do ever get any complaints, be sure to deal with them as soon as possible in a very professional manner to prevent them from escalating.

Discrimination Cases

Discrimination is a huge legal offence, whether it is on race, gender, or age. It is of paramount importance that this never occurs within your company and that you never use any discrimination in your recruitment process. If you do, you will likely find yourself in court at some point in time. Not only that, though, but discrimination cases often attract a huge amount of publicity, which could spell the end for your business’s good reputation.

Hopefully, you and your business will never be affected by any of these big legal battles, but if you do find yourself facing a challenging case, be sure to seek professionalism representation first. Beyond legal representation, brand reputation is also important. An experience Public Relations professional can ensure your brand is not negatively impacted by what may transpire during your case.

Are You Really Ready For A PR Campaign?

A good PR campaign can be the making of your business. But as with many other things in life, timing is crucial. Many small business and startup owners look for help with their marketing and PR as soon as possible, in the belief that the earlier they get the word out on the street, the better.

The trouble is, there are a few things you need in place before you even contemplate PR, marketing and advertising campaigns for your business. But what are they, exactly? Read on to find out more about how to know you are ready…

Can you prove it?

No PR campaign can take a product that no one has ever seen before and make it sell like hotcakes. You need to ensure you have a grassroots movement on your product at the very least to prevent yourself from throwing money at something that simply doesn’t capture the public’s imagination. Feedback, prototype reviews, customer surveys – all these things need to be in place before you can start scaling out and finding your success.

Do you have the capabilities?

Let’s say you are a small company that hopes to double your sales over the course of 6 months, taking you from 500 units per month to 1,000, for example. You hire a PR professional to help you with your strategy and spread the word far and wide. It’s successful – wildly so, and your sales go through the roof. But you don’t have the products to sell immediately due to lack of finances and resource, your new customers get angry, and you never see them again. Don’t let this happen, as it can be tricky to pull yourself back. Sort out your cash flow, look for a business loan(s), and make sure you have the ability to scale if need be. Many businesses have crashed when they are overwhelmed, so don’t let yourself add to that number.  

Do you have something to say?

A good PR campaign can be explosive when the company it promotes has an awesome story to tell. But unless you are lucky, the chances are that even the best PR agency in the country will be unable to make a dent in your market if you don’t have a compelling message. And make no mistake about it – it needs to be compelling. The reality is that there are somewhere in the region of 11,000 startups created every single hour of every single day around the world. If you haven’t got a story, why do you think journalists will care? Or anyone else for that matter? While a PR expert can undoubtedly help you refine your story, flesh it out, and make it compelling – you need at least the kernel of an idea to base it on.

Are you in a race?

None of this is to say that you should wait until everything is perfect. If you are in a competitive industry, for example, there may be a necessity to get your name out there as soon as possible. If you need to scale fast – and have the capability to do so – then hiring an agency or PR professional could be critical to your success, not to mention your survival!

Do you feel your business is ready to implement a comprehensive public relations campaign? Or do you need to get some other items in line first before you hit the ground running?

Boosting Your Self-Confidence When Pursuing a New Career Path

When it comes to careers, the majority of us tend to stick with what we know. We land our first job and do our best to remain within it. Maybe we’ll receive a promotion some day, maybe we won’t – the main worry on our minds is staying gainfully employed. If something isn’t broke, why try to fix it?

Now, this is a relatively safe way to play things. But it’s not likely to be the most enjoyable or profitable way to go about your life, and taking on this mindset is the very way that people end up stuck in dead end jobs for their entire career. It’s also important to bear in mind that even the most seemingly stable company could go bust at some point down the line, or your position could be rendered redundant. So, you might want to consider branching out a little and pursuing something that you actually enjoy and that earns you the salary you want. Sure, this can be extremely daunting. But luckily, there are a few ways to boost your self confidence in order to achieve your goals. Here are just a few to consider!

Establish Exactly What You Want to Do

Many people lack self confidence in their career progression, as they don’t actually know how they want their career to progress. It’s important that you take the time to figure out exactly what it is that you want to do. Once you’ve found something that you’re invested in, you’ll find that you have a much easier time dedicating yourself to it and making active steps towards achieving it.

Engage With Inspirational Figures

Take a look at some inspirational individuals in the field you intend to enter. If you want to succeed in a tech business, engage with a Tech Entrepreneur. When you communicate and network with individuals who have done well in your chosen field, you’ll see that success can be achieved. You may even be able to gain a few sage pieces of advice from them along the way!

Learn from Rejection

You might not land the first job that you apply for in your chosen field. In fact, few people do. But you shouldn’t let rejection knock you down. Instead, you should learn from it. A positive lesson can be taken from any interview or trial period that hasn’t quite gone to plan. You can then rectify your mistakes and put in a better performance next time.

Take Short Courses

If you feel that you need more specialist knowledge in your area of interest, you can always look out for short courses on the subject. Sign up to these! They will help you to get to grips with the basics, and will mean that you feel more self-assured when you do start your new role.

These are just a few steps that you should try out for yourself. They really will have a profoundly positive impact on your self-confidence, encouraging you to achieve your goals and dreams!

Are you in a transitional period with your career? What steps have you taken to boost your self-confidence? Share your advice or ask a question by leaving a comment below!

Time Saving Hacks For Small Businesses

Small businesses have a huge challenge when they begin from someone’s sofa or a spare room at the back of the house. There are amazing people all over the world who start up businesses every year and make their dreams come true. However, running a successful business can be incredibly stressful. There are so many activities and jobs which need to be performed that it can take a lot of time to get into the flow of running a solo venture, and running it well. Here are some things you can think about doing this year to help make the process of running your day to day operations easier.

Use a phone answering service

Phone answering services are a huge benefit to anyone who is taking their first steps in the business world, and it can be a wonderful thing for people to have to make their days more productive. Receiving phone calls every day can disrupt the way you work and this can have an impact on the time it takes you to get your work done. However with Receivr call answering service, you can save time and let other people handle your phones for you!

Schedule social media posts

Marketing and social media is a huge part of running a business, and when you are starting up a small venture it is incredibly important to make a name for yourself online. Marketing can take up a lot of time during the working week and social media in particular is one which can take a huge chunk of time out of your day. Because of this, being able to schedule social media posts in advance is a lot easier and will save you time and worry during the week as you try to stay consistent with your online presence. There are apps, such as buffer, which can make this easier and make sure that you are able to stay on top of things.

Plan projects with handy apps

Apps are a godsend when it comes to managing a small business because when you have little money and not a huge amount of time, free software can make your working life much more efficient. You can think about looking on your App Store for as many free tools as you can for different processes in your empire. There are apps for project management, finance, marketing and much more. You can save so much time and energy on your work with amazing technology, which in turn will save your business.

Use free tools for finance

Quickbooks and tools similar to this can be essential for running a successful small business in its fledgling years, and you can really set the tone for your business, as well as grow and expand, with the help of tools such as these. Planning budgets for your personal life can be hard enough, let alone a business, so make sure to use tools to allow for easier management for all of the processes within your venture.

What other tools and tips have you used to grow your business and save time? Share your insights by leaving a comment below!

5 Things My Clients Have Taught Me About Public Relations

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies.

It should be obvious, yet all too often it’s overlooked at larger firms, that every single organization must have its own unique public relations strategy if they want to see the best return on their investment. Even for businesses in the very same industry, no two strategies should be identical. It simply doesn’t work!

So what are the most valuable PR lessons my clients have taught me along the way? Here are the top PR “best practices” I have learned, not from a textbook, classroom or industry group, but from my clients!

  1. Public Relations is a lot more than writing.

When earning my Public Relations degree it felt like the vast majority of what I was doing was creating content in some form or another – pitches, press release, op-eds, video scripts, media talking points, website content, social media content – and the list goes on infinitely!

However, now as a PR consultant in “the real world” I see that content is only the starting point. My clients have taught me that the real value I bring to the table is what I do with the content I create for them. Never should this fall on their shoulders! Rather, I take the lead with our dissemination strategy, never giving up until we get the full attention the content deserves.

  1. You don’t know what you don’t know.

My clients have also taught me that I cannot be (nor should I desire to be) a one-man-band of solutions. Rather, I’ve learned to rely on my network of fellow contractors and consultant who serve in a variety of fields and specialties. These counterparts lend advice and expertise to the unique challenges my clients face from time to time. Whether that’s monitoring new SEO trends, understanding advertising best practices or learning how to save some money on the way we design and print a marketing piece, having a network of trusted professionals is what allows me to see my own blind spots. After all, we don’t know what we don’t know!

  1. There is no template or formula that works for everyone.

I love the vast variety of industries my clients expose me to. It’s challenging yet rewarding to be able to develop a mini expertise in so many different categories.  What this has taught me, more than anything else, is that there will never be a one-size-fits-all solution when it comes to creating a public relations strategy. Everything I do must be custom built. Sure, some similar tactics may carry over, but they will be heavily tailored so that no two email blasts, no two direct mail pieces and no two press releases will ever be the same.

Even the same event for the same client, year-after-year will continue to morph until it’s almost unrecognizable from its first year. That’s a good thing! Through this, my clients teach me that there are no shortcuts, no templates and no magic formula. The value of what I provide is complete customization in everything I do.

  1. Complacency will kill your business.

I love when clients come to me with new ideas for how they can revamp their communications efforts! It shows they value the power of communications and also that they’re keeping their eyes and ears open to new trends. What they’re also teaching me is that complacency is a business’s worst enemy. I learn from example. This same passion and drive for trying new things is what inspires me to also try new things! It’s the kick in the butt I need to always strive to take my offering of services to the next level, to forge power partnerships and to restructure business relationships so that everyone benefits.

  1. Persistence is key.

Finally and most importantly, I’ve learned that in order to see the greatest return on your investment when it comes to public relations strategy, you have to remain persistent and consistent with your efforts. We live in a society where instant results and instant gratification are expected. However, communication takes time! It also takes many touch points with your target audience for them to really start to pay attention to what you’re saying.

Through having many of my clients serve as examples, I’ve been reminded time and time again that investing in forming real, meaningful relationships with your target audience always yields the great return – and this simply takes persistence!

In your own industry, have you found that your clients or customers have actually helped you to learn things you didn’t know before? Share your story by leaving a comment below!

Are You Investing In The Best For Your Business?

The saying is true. Often, you need to spend money to make money. This is something that pretty much every entrepreneur and business owner out there has learned at some point in their career. How you choose to invest your profits will have a profound impact on the success of your business. By reinvesting cash back into your business, you will fuel its growth and help take things to the next level.

What are the smartest areas of your business in which you should consider investing? Read on to find out more!

 

Legal

Simply put, legal matters will arise. You will need a surprisingly large budget for your business’s legal side. This is very much worth it though, as once you have invested well into legal, you don’t have to worry about potential legal problems draining your bank account. When it comes to legal, you need to make sure that your company is covered with plenty of insurance and that you have a strong legal team who can step in whenever you need any help and advice.

IT And Tech

Tech is a big deal for most businesses these days. If a company doesn’t educate itself on the latest tech and IT devices, then you run the risk of being left behind by competitors. So, you will need to start investing in the latest tools for all of your employees to use. It’s also a good idea to hire a firm like ClearFuze Networks that offers managed IT services and consulting. You will then be able to reach out to them if you ever need any tech support, with the peace of mind you’ll get a quick response and resolution to your issue.

Marketing And PR

Don’t forget to allocate money into your company’s marketing and PR. After all, these two departments will directly help to bring in new clients and customers. Without a comprehensive marketing and PR strategy, your business will never reach its full potential. Your marketing department will need a healthy budget to keep on coming up with fresh and exciting campaigns that will stand out from those of your competitors.

Recruitment

You also need to make sure that you are filling your open positions with the best possible people for the roles. To ensure that this is happening, you need to invest in good recruitment. If you can’t afford to have full-time HR staff who focuses solely on recruiting, then you should outsource this to a reputable recruitment firm.

 

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Office Environment

Let’s not forget about the well-being of your staff as well. If your staff isn’t happy and comfortable in the workplace, then they will not be as motivated or productive as you might like. So, invest in some good office decor and furniture, as well as a layout that encourages collaboration, and you should find that the office is a pleasant and inspiring place to be!

Once you start to invest your money in the areas mentioned above, you should start to see the benefits of investing back into your company. The next step is success!

5 Ways Your Website Could Be Damaging Your Credibility

There’s nothing more liberating than starting up your very own business. To cast aside wage slavery and a corporate pay structure that’s actively working against you to insulate its own bottom line. To shake of the shackles of a job and a career that were not only letting your talents go to waste, they were slowly sapping your will to live. When you secure the funding to build up your own business from scratch and transform your idea into a reality, it can seem as though anything is possible. But the reality is that your business is just one of legions of similar enterprises, all vying for the attention of the same customers. And these customers know that in a buyer’s market they can afford to be fickle, no matter how hard you may try and earn their loyalty.

Thus, the savvy entrepreneur knows that in order to draw custom towards their business and away from their competitors that their reputation must be absolutely beyond reproach. Of course there’s a lot that goes into your business’s reputation. Every customer interaction in the real world and on social media, every telephone query, the quality of your products and service and even the design concept of your logo can influence your reputation. Here, however, we’re going to look exclusively at your website. Your website is, for many businesses, the first and last chance they will get to make an impression on potential leads. If your website does not reflect the values or quality of your brand, it can seriously undermine your credibility. And credibility is extremely important. Credibility determines whether or not prospective customers can trust you, and it’s vital that your website earns it.

What a bad website can do to your business

We’re long past the days when merely having a website was considered a boon for your business. While an online presence is somewhat taken for granted, whether your business uses eCommerce or not, a bad website can make an impression in the worst possible way. It can;

  • Create a poor or misleading first impression
  • Provide inaccurate or outdated information
  • Scare away leads and reduce conversion rates
  • Undermine trust in your brand
  • Send customers running into the arms of your competitors.

So, what could your website be doing to undermine your brand and damage your credibility? Well, if you haven’t given much care to the building of your website, it can actually be damaging your credibility if it has…

Outdated or amateurish design

Like the world of fashion, web design is subject to trends which come and go in accordance with technological changes and the cultural biases of users. As such, while your website may look just fine to your eyes, savvier users may find your web design to be outdated or lacking the professional veneer offered by others. In an age where most people now consume online content and make eCommerce purchases through mobile devices, the most egregious sin you can make is failing to ensure that your site design is responsive so that it looks great on a screen of any size. Moreover, a WordPress site that’s built using a ready-made theme can make your website look cheap, amateurish or homogeneous to the more practiced eye, no matter how great it looks to you. Look at the online presence of businesses you admire and work collaboratively with a talented web designer (here are some tips for finding one that’s right for you) to build a website that looks beautiful and professional while explicitly tailored to your brand.

Bad UX

Even a website that looks beautiful can undermine your credibility by providing a bad experience for the user. User Experience or UX is an important discipline which nascent brands can tend to overlook. A gorgeous looking website that’s hard to navigate or takes forever to load (keep in mind that a page load of just 7 seconds can increase your bounce rate by over 30%) can potentially be more damaging than a website that looks passable yet is a joy to navigate.

Poor quality content

Most new entrepreneurs understand the value of content marketing but fall victim to an overly simplistic mode of thinking. They know that content is king and that posting fresh content on a regular (ideally daily) basis is the key to getting an edge over the competition in terms of Search Engine Optimization (SEO). However, this is not to say that quantity trumps quality. In fact, it’s the opposite of the case. Outsourcing your content to poor quality, low cost click farms overseas might seem like a cost effective solution, but the increased likelihood of poorly written, grammatically incorrect or (worse still) factually inaccurate copy will seriously damage your credibility and authority in the eyes of users.

Moreover, it might not even give you the SEO boost you were expecting. While search engines don’t share the minutiae of what affects rankings, it’s widely believed that measures of genuine engagement like scroll depth and time on page are of value to search engines. If users click off your content in seconds, it could do more harm than good to your SEO.

Your images

A picture is worth a thousand words. But if you’re personally responsible for all of the images that go into your content, it behoves you to brush up on your photography skills. We human beings are visual creatures and rightly or wrongly we make value judgments based on appearance all the time. Either outsource your images to a talented photographer or take the time to improve your skills in image capture and post production photo editing. Cheesy stock images are not recommended as they can cheapen your brand and make your content look like that of an amateur blogger.  

Outbound links

Finally, while link building is an important part of SEO, it’s important to remember that not all links are created equal. Some links can actually harm your search engine rankings and leave you with less than reputable and credible associations. This is why you should never link to an outbound source or site without first doing your homework and ensuring that your brand is in good company with theirs and establishing that they are both reputable and credible.

Remember that you only have a few seconds to make a very important first impression. All of these factors go into making that impression count.

How To Make Yourself More Efficient In Business

Running your own business will most certainly be a big time commitment. No matter how experienced you are, how long you’ve been running your business, or the industry you’re in, you’re always going to want to be able to run things as well as possible. Most importantly, you’ll want to be confident that you’re running things as efficiently as possible. But how can you be sure? And how can you make a change if you think there could be improvements? You must first fully assess the way you do things now. Start with these five tips that could help you out.

  1. Start Your Week Off Right

The first thing to do, is always to make sure that you start your week off in the best possible way. If you know that you’re prepared for the start of the week, you’ve got a much better chance of things going really well for you. Here is where the importance of a Monday routine will come in. When you really focus on the week ahead on a Monday, you’re setting the tone for the days to follow. Not only that, you may even want to start a few, select work tasks on a Sunday evening to really make sure that you can begin Monday morning on a positive note. It’s a small sacrifice from your weekend that can have a big impact on your work week!

  1. Focus On Your Productivity

The next thing you’ll want to look at, is your productivity levels. Do you think you’re as productive as you could possibly be when you’re working? Or could you remove some distractions or streamline your workflow to boost your productivity? Here, you’re going to want to work out what could be causing your issues during your working week, and see if you can iron them out going forward.

  1. Make Operations Easier

Then, when it comes to the way that you’re doing things, you’re always going to want to turn to the most efficient options. Think about how you do things, and how they could be better. Here, key areas like online vs offline payment processing, manual vs automatic processes, and even human vs machine options should be considered. Always look to go with the operations that are most effective.

  1. Hire The Right People

One thing that will help you to be more efficient, is having the best people around you. During your hiring process, you should make sure that you are able to pick out the right people that will support your team and really bring something to the table. The wrong people could slow you down.

  1. Assess & Improve

And finally, if you want to make sure that you’re always being as efficient as possible, it’s going to be really handy for you to consistently assess how you’re doing this. Maybe once a month, plan to sit down and work out how efficient or productive you’re being on a daily or weekly basis and check in with your goals. See if you can pinpoint any stumbling blocks that you’re having, and come up with new ideas for how you can be more productive going forward.

How do you plan to take action to be more efficient in business? Share your favorite of the 5 tips, or share a new one by leaving a comment below!