Blog
How to Make the Media Care About Your Story
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful
January 24, 2022
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Blog
How to Plan a Virtual Press Event
If there’s some good to come out of a global pandemic and the world embracing virtual events, it’s that this has simplified the planning process
April 19, 2021
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Blog
7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)
The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about
December 9, 2019
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Blog
Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!
In a video announcement released by Facebook earlier this month, Mark Hull, Director of Product Management, opens by saying “People come to Facebook to connect
January 29, 2018
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Blog
Why Didn’t My Press Release Get Picked Up?
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we
May 15, 2017
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Business & Success
7 Ways to Use a Press Release Beyond Pitching to Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press
April 27, 2015
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Business & Success
Bennis Inc Has a New Website…And There’s Something In It For You!
Have you ever found that the service your company provides is sometimes the very service it personally lacks? It’s the same theory of “the cobbler’s
February 9, 2015
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Life
With This Ring
On Saturday, January 14th my life changed forever. The man that has been my best friend, business advisor and better half, Scott Shirley, asked me
January 23, 2012
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