Bennis Inc. | Simple Ways To Refresh Your Brand
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Simple Ways To Refresh Your Brand

When it comes to updating your business to fit with the times and to fit with your taste, you might think that you need to completely overhaul your branding and start again. However, a complete rebranding effort can be a big task and you will always run the risk of losing followers due to them not realizing recognizing or resonating with your new brand. If you feel as if you need some fun and life injected back into your business, here are a few simple ways to refresh your brand.

Makeover your website

The easiest and one of the most effective ways of adding a bit of panache to your brand is to take some time to redo your website and make it a better place to visit. For example you can completely redesign the theme for better navigation, play with the colors and even add a blog section to create content which will pull even more people into your brand and to your website.

Create a new logo

Logos are a huge part of a successful business and they are like a little nugget of information which seems to get stuck in everyone’s heads as soon as they see it. This is why companies with the big M and that infamous swirl C design  can be pictured by people all over the world with a simple thought. You can make a big impression with a good logo and therefore it is always worth trying out new things and seeing if you can make it iconic. You can look at https://www.tailorbrands.com/logo-maker to make your own logo and stand out from the crowd. Though keep in mind, there is immense value in working with an experienced and professional public relations firm and graphic designer to determine the look and feel of your new brand. Not every job is best tackled as a DIY!

Create a fun branding event

When it comes to either rebranding or refreshing your brand, there are differences. You can read here https://www.templafy.com/blog/rebranding-vs-brand-refresh/ and see what it takes to rebrand entirely rather than refreshing which is much easier and carries less risk. For a branding event, you can create a giveaway on social media and invite people to share to enter. You could hold a competitor for designing your next logo or simply just post a few “teaser” messages to let your followers know you are about to update a few things. All of these things will get them involved in your refresh and it will make it much less risky for you to change because your followers will already know you are going to.

Get influencers to sell you

Influencers such as bloggers and celebrities are the perfect tool to use for your marketing, especially if you are looking to rebrand and change things up. If you are looking to change a logo, it can be easier to keep your following by asking an influencer to review something of yours. Make sure the product has the new logo on it and this will be seen by many and they will likely come to find out more about you and your business. It can be just the boost you need to set you up for rebranding success!

Stephanie Shirley

stephanie@bennisinc.com