Bennis Inc. | Giving Your Business The Edge: Simple Strategies To Outshine Your Competition
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Giving Your Business The Edge: Simple Strategies To Outshine Your Competition

In business, you’re always in a race. It doesn’t matter whether you own a clothing store, an ecommerce empire, a medical clinic or an accounting firm. You’ll always encounter competitors. The key to success lies in being able to win the race, but how do you do this? If you’re looking to outshine the competition, here are some simple strategies to employ.

Customer service

There are few things more crucial in business than customer service. We’re all familiar with adages like ‘the customer is always right,’ but do you and your employees live by this rule? Outstanding customer service will not only increase the chances of clients returning and recommending you to friends and family, but it will also help you distinguish your brand from rival businesses. Focus on putting your clients first, go the extra mile to make sure every customer is happy and offer a personal touch. Every customer wants to feel valued. If they don’t, there’s every chance they’ll look elsewhere. One of the best ways to improve customer service is to ask for reviews and feedback. Take comments on board, listen to opinions, and work on bringing those review scores up. Listening is an essential skill in modern business.

Technology and equipment

Most businesses in this day and age are reliant on technology and equipment. When buying machinery, instruments or gadgets, look for quality, and focus your search on investments that will save you time, money and effort, and separate you from the crowd. Keeping up with new inventions and systems may enable you to produce better products or offer a wider range of services, for example. Whether you’re looking for new computer programs, medical supplies from sites like www.kempermedical.com or catering equipment, it’s vital to buy high-quality items that will improve the way you work. Buying is an excellent option for items you plan to use on a regular basis, while renting may be more appealing for equipment required for one-off projects. Keep an eye on emerging trends and an ear to the ground so that you’re familiar with innovations that may benefit your business.

Marketing

Marketing isn’t just about getting your brand name out there. It’s also about convincing buyers that your business represents the best choice for them. Your marketing strategy should highlight your USP, and provide answers to the question, “Why should I buy from you?” Tailor your strategy to the target market, make the message clear, and shout about your USP from the rooftops. You want everyone to know how you are different to your competitors. If you’ve got a campaign up and running, monitor its efficiency using analytics and market research. If the results aren’t as positive as you hoped or anticipated, consider making adjustments to extend your reach and make your campaign more persuasive. For more useful information about revamping an existing strategy, take a look at this article https://www.forbes.com/sites/forbesagencycouncil/2018/03/15/15-tips-for-creating-marketing-content-the-resonates-with-customers/.

In business, you’re always going to be competing against other companies, and you need to make sure you give yourself the best chance of winning. If you’re keen to leave your rivals in your wake, hopefully, this guide has given you inspiration and ideas.

Stephanie Shirley

stephanie@bennisinc.com