Bennis Inc. | Creating A PR-Centric Approach To Marketing
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Creating A PR-Centric Approach To Marketing

Over the last few years, marketing has taken on a lot of different forms for businesses all over the world. Gone are the days of being able to push things down your customers’ throats until they decided to go with you, and this has become very apparent in the way that a lot of companies are struggling to relate to their customers, nowadays. To help you out with this, and to give you a chance to avoid the mistakes which companies have made in the past, this post will be helping you to build a marketing strategy which has a strong focus on public relations.

Avoid The Scary: Even though it makes sense, a lot of people are concerned when they see adverts relating to the web searches they’ve made in the past. Cookies-based systems have become very outdated in recent years, making a lot of users feel uncomfortable, and making tools like Google Ads a last resort when you are working on marketing. Instead, options like influencers can be a much better way to target markets directly, as people choose to follow the social media accounts of users they respect and like.

Quality Over Quantity: A lot of companies have taken to barraging their potential customers in the past, throwing intense waves of adverts in their direction, thinking that this is a good way to get their attention. People are much more likely to respond to a good advert which they’ve only seen once, though, making it critical to work towards achieving quality over quantity. It’s easy to get annoyed when you see the same marketing tactics over and over.

Maintain Integrity: As a business, your customers will always expect you to tell them the truth. You can’t make false claims about products or services during advertising, because they will soon find out, and will want to hold you accountable no matter the size of your outfit. It should be nice and easy to keep this side of your marketing in the right shape. CRM consulting can help you with this sort of work, giving you the chance to get an external view on the way you market yourself. You only need tell the truth, and people will be much happier with you.

Help Your Customers: Finally, as the last area to consider, it can be easy to assume that giving something away for free is always bad in business. In reality, though, there are loads of tools which you can give to your customers, like blog posts and information-based emails, which don’t have to cost you anything at all to give away. This will keep people thinking about your work, while also ensuring that your marketing doesn’t look like pure sales tactics. Of course, though, you don’t want to give them anything which you also sell.

Hopefully, this post will inspire you to start working harder on the time you put into changing your approach to marketing to better appeal to your customers. A lot of businesses are struggling to master this sort of approach, leaving their customers to feel bad about the way they’re having things sold to them. You don’t have to fall into this trap, though, as long as you take the right approach.

Stephanie Shirley

stephanie@bennisinc.com