Bennis Inc. | Photography
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Photography

3 Qualities of a Great Photograph

Photography, just like any other form of art, is subjective. Individually, we each have our own preferences which can be seen in the type of photographs we take as well as the art we choose to hang on the walls in our homes.

So how can you select an image to represent your business or brand that will appeal to the majority of your target audience?

Speaking from a public relations and marketing perspective, there are three common qualities that make up a great photograph that you should keep in mind when selecting the images you use to grow your brand. Take a look!

Lighting Quality

Lighting is critical to taking a great photograph. When possible, opt for natural lighting to create a soft ambiance. Flash photography can also produce some stand out images when used correctly. After all, photography literally means “painting with light,” so learning to master your lighting is key to producing a great photograph.

For this photo, lighting is part of the object itself, making for a unique shot!

For this photo, lighting is part of the object itself, making for a unique shot!

Composition and Attention to Detail

The best photographs have an element of visual balance. Guidelines like “the rule of thirds” are helpful for knowing how to spot an image with great visual balance. Why does composition matter so much? Because it helps to create an image that is stimulating and captivating. When seeing such an image, your audience will spend more time looking at it which means a greater opportunity for them to connect with your brand. Once you know “the rules,” you can also choose to strategically break them to capture an photo that is different from what we’re used to seeing, thus making it more memorable.

This photo follows the "rules of thirds" which results in a great visual balance.

This photo follows the “rules of thirds” which results in a great visual balance.

Your Subject Makes a Statement

Finally, a great photograph does more than just capturing the image of an object or scene; it makes a statement. Some of the simplest photographs, when shot creatively, tell a story far more fascinating than a lesser-quality photograph of something far flashier. It’s really not so much what you’re photographing as it is how you photograph it. Dare to look at something from a new angle, position it in a unique way and make it something someone wants to know more about!

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

An image like this is great for sparking interest and getting readers to want to know more about what it represents.

Are you a beginner to intermediate photographer? Did you find these tips helpful? Please let us know by adding a comment below!

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Why a Basic Knowledge of Photography Will Improve Your Public Relations

Photography is a powerful tool that can help you convey a message or establish a brand. Specifically in the Public Relations industry, one great image can be the difference between having your press release picked up or not. Although photography won’t make up for poorly crafted content, visuals can go a long way toward making quality content that much better.

So what are the basics of what PR professionals should know about photography? Here are for instances when photography can help to improve your business’s PR strategy.

No Image No Story

Without an image, your story feels incomplete. People want to see something in addition to reading something (even if the visual is the title of the article, like we often do here). It captures a reader’s attention and stands out more than just all words. It also makes it easy for a reader to get a sense of what the story is about before reading it.

Depending upon your resources and how large a PR company you have, you can often outsource or hire a professional photographer to work on projects. There are times, however, when there is no budget to outsource or you have multiple projects and not enough employees to cover all your events. In either situation, this is when having a basic knowledge of photography skills will be a huge asset. You can dive right in and capture some great images yourself!

Even a simple, stock image can help your article to look more interesting and polished.

Even a simple, stock image can help your article to look more interesting and polished.

Stock Image Gallery

As we mentioned in the previous point, sometimes you can afford to outsource your work to a professional photographer for certain projects. And creating a stock image gallery for your PR Firm is one of the most valuable ways to utilize professional photography again and again. Quality stock images can be used on your website, social media, marketing materials, blogs, newsletters and much more. Most importantly, they are exclusively yours. No one else will have them and you won’t have to worry about copyright issues.

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it's uniquely ours!

This stock image was shot by our own photography, Danielle. There are countless ways we can use this for future promotions and best of all, it’s uniquely ours!

Clients and Events

Often in the PR field, you will be asked to photograph important clients or events, meaning you need to have a basic understanding of photography to capture these moments with quality shots. During events, people won’t often pose for multiple photographs (or pose at all), so it’s important to capture usable images on the first try – you won’t get a second chance. It’s highly disappointing to both you and your client if you host an incredible event without a single good photo to promote your work.

This image was captured at a client's charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

This image was captured at a client’s charitable volunteer event. An action shot really helps to tell a story more so than a posed shot.

Blogging

We know that blogging is a powerful marketing and branding tool that is valuable to your business is so many ways (we’ve written about it a lot). When it comes to a great blog, you need at least one image to draw readers in and help them connect with your message. Especially when your blog is shared on social media, this visual will create a much more aesthetically pleasing post that stands out in newsfeeds. Even the most catchy title and creative description will get lost in the noise without a photo to complement the words.

Do you work in PR or use PR strategies to grow your business? If so, let us know if this was helpful by commenting below!

How to Use Natural Lighting When Taking Photographs

How to Use Natural Lighting When Taking Photographs

Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was that you gain a lot more control over lighting and are better able to harness the power of natural lighting. To keep our “photography theme” going, we’re now focusing this week’s specifically on how to (and why you should) use natural lighting!

When taking a photograph, one of the most important things to consider is the quality of your lighting. For example, balanced soft light helps set the scene for a beautiful portrait. Simply put, the right lighting can turn an ordinary image into an eye-catching work of art. But you have to first have (even just a basic) understanding of how to make the most of your natural light, as this will be the most common lighting you’ll have at your disposal. Take a look at these helpful tips!

Manual Settings

Knowing how to change your settings on your camera to adapt to your surroundings can play a big part in achieving a well-exposed photograph, especially when using natural outdoor lighting. Aperture and shutter speed are the most important settings to consider when working with natural lighting. Using these manual settings is imperative so that you can chose how little or how much light to allow into your lens. When it comes to exposure, F numbers are what control your aperture. It may seem lightly counterintuitive, but the lower the number, the more light you let. For shutter speed, the faster the setting, the less light that will enter in your lens.

Direction of your subject

The next step toward using natural lighting to your advantage is to know where to place your subject in regards to the sun. When photographing a person, it’s important to not have them facing the sun for several reasons. Doing so will impact your exposure and it will also cause your subject to squint, which doesn’t help produce a great photo either! Instead of facing into the sun, use your natural outdoor lighting as your back light by placing your subject with their back against the sun. Another way to creatively use natural lighting to your advantage is to play up the sun by creating shadows. You can create flattering shadows by using shade and/or shooting a “peak-a-boo” effect by photographing behind another object such as a flower or plant.

Using Natural Lighting Indoors

Some beginner photographers might think the only way to use natural lighting is during an outdoor shoot. This is simply not true, as there are ways to take advantage of natural lighting when shooting certain subjects indoors as well. The best locations for using natural lighting indoors is in a room where you have large, open windows to work with. Once you have found your ideal spot, place your subject a few feet away from the window to take full advantage of this type of natural lighting. Another expert tip is to have your subject face directly into the window or at least turn a 45-degree angle so that the shadowing appears softer and more gradual.

Editing Process

Once you devote a lot of time and energy into capturing hundreds (if not thousands) of shots, the idea of post editing all of these images can be a daunting task. This is all the more reason to pay special attention to your lighting and to use natural lighting to your full advantage. It will save you a lot of post editing work!

You photos will still need some editing to achieve their full potential, and that’s to be expected. When shooting a photograph on an overcast day, it is almost always necessary to touch up your lighting with editing software post-shoot. Don’t be afraid of the editing process! Tweaking your lighting ever so slightly can really make a difference in the quality of your final product, making the time you put into capturing and perfecting it all worth it.

Are you a photographer who likes to use natural lighting when shooting? If so, please share your best practices by commenting below.

Why the Best Photographers Use Manual Settings

Why the Best Photographers Use Manual SettingsAnyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it). This doesn’t, however, ensure you’ll capture the best possible picture. Experienced photographers most always agree that you need to think outside that little green box and venture into manual settings to capture high quality images.

But what if you’re just beginning to dabble in photography? Learning about the different settings on your camera can be quite intimidating. This is all the more reason to push yourself outside the (green) box! With some time and patience, even the most amateur photographer can pick up on essential techniques for using manual settings to enhance the quality of their photographs. If you can relate to wanting to improve your photography skills, here are three reasons why you shouldn’t wait to learn how to use your manual settings!

Taking Control

Manual settings give you ultimate control. Even the top-of-the-line cameras on the market today can still produce images that are off focus or have dark shadows if left in auto mode. In fact, technology can work against you, especially if you’re trying to capture an artistic shot. Don’t be afraid to experiment with the various manual settings. After you have a basic understanding of what each setting does, this is the best way to practice. Even if you take thousands of terrible photographs to get to a half decent one, there’s no cost to learning through trial and error.

Lighting

When shooting a photograph under different lighting situations, understanding manual settings can be key to capturing a great image…or none at all. Lighting has a huge impact on your images. Too much is just as harmful as too little. If you don’t know where to begin, start with lighting. Knowing how to adapt your settings at least based on lighting can be one of the best tools you possess. As a photographer, you will not always have the benefit of choosing your setting, especially when photographing an event. Being able to manipulate the manual settings of your camera can really help save the day!

Allows you to be creative

Shooting with manual settings really allows you to be the most creative when capturing an image. Don’t be afraid of manual mode, embrace it and push yourself to create something outside of the green box. You can manipulate lighting to cast a cool shadow or focus on distant object, rather than one that is in the forefront. Sure, this may result in some awful images at first, but once you learn the ropes, it’s also likely to result in far more inspired images in the future!

What’s your opinion about using the manual settings on a camera? Do you agree or disagree with our viewpoint? Share your thoughts by commenting below!

Beginner Photography Tips to Make Your Brand Stand Out!

Meet the newest member of Bennis Inc and this week's blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

Meet the newest member of Bennis Inc and this week’s blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will be key in not only creating your visual brand, but making it stand out among your competitors!

Maybe you’re just getting started, or maybe you have a shoe string budget with which you feel like you can’t afford quality photography. It’s time to push these excuses aside and learn how to be your own photographer (fake it until you make it, right?) to ensure you begin creating a strong and professional brand from day one.

Take a look at these essential tips to get you started…

Build a stock image library of photos from areas around your business or hometown

Having access to quality, visual content when you’re trying to grow your business is key to creating a memorable and consistent brand. The first step is to start looking at your everyday surroundings as possible stock imagery. Get and capture photographs that will be visually beneficial for your business, over a long length of time. Create your image library by photographing landmarks and significant areas surrounding your business. You can also photograph objects that relate to your brand.

As a business owner you can choose to capture these images yourself or you can hire a freelance photographer to provide you with a stock image library. For a small investment of either your time or a professional’s skills, you can gain access to a ton of unique stock images that are both local and meaningful to your business. Best of all, you won’t have to worry about copyright issues like you do with images found online!

Take photos when you travel

Always have your camera handy with you when you are on the go. You never know when you will have a photographic opportunity. Even if you forget your camera one day and you see a terrific photo opportunity, remember to pull out your cell phone and take a quick snapshot. You never know when that photo might come in handy for a future blog post or Instagram update.

Capture photos of your usual workday

Another great way to continuously grow your visual content library is to take snapshots of moments and things throughout your typical work day. These photos can be as simple as a stack of pens or your laptop setup with your piping hot coffee. These types of photos are great for original content and will give your audience a real look into your daily life. After all, it all comes back to creating that “human element” as part of your brand.

Save time with minimal editing

A great tip to know when beginning to photograph for content is to always shoot with minimal editing in mind. A simple, but key factor when it comes to minimal editing is the less cropping the better, so try and be mindful of the “rule of thirds.” As you get more advanced, you can even begin to explore different types of lighting which can really help to cut down on the amount of editing needed to fix “bad” images. When it comes to lighting, there is a lot to understand but beginners can set the camera to an auto setting which should ensure proper lighting. More experienced photographers often prefer to carefully set their own lighting for each shot, but if you’re just getting started, use those auto settings until you learn the ropes!

Your photographs can be simple and still stand out

Believe it or not, you can take professional photographs with little to no fuss at all. Sometimes the simpler the image is, the bigger impact it will have. So don’t worry about making a big production out of finding the perfect background staged with a ton of props. Rather, take the time to plan some of your locations and pay attention to the smaller details, such as your shooting angle. The simplest things can be made to feel artistic and unique based upon how you photograph them. Dare to get a new view from up high or down low – you’ll be amazed as to how your world changes from this angle!

How do you use photography to build a unique brand and make it stand out? Share your ideas and experience by commenting below!