Bennis Inc. | Can an Introvert Thrive in a Career in Public Relations?
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Can an Introvert Thrive in a Career in Public Relations?

Introvert

On several occasions, I’ve blogged about being an introvert and how this personality type impacts my personal and professional life in countless ways. Most people who meet me don’t believe I’m an introvert; after all, I’m not shy.

For anyone else who is an introvert, you know that while introverted people can be shy, this isn’t the true definition of the personality type. Rather, it’s where you gain your energy. For introverts, we gain our energy from solitude. We can – and often do – enjoy being around people, but only for so long. Once our energy is drained, we crave the peace and rejuvenation of being in a low key environment.

I like to think of myself as an “outgoing introvert.” When I’m running on a full tank of energy, I shine in the social spotlight. Then, like the flip of a switch, I’m ready to retreat and recharge. Choosing a career in public relations may seem like a poor choice for my personality type, but quite the contrary. I’ve found it to be a great fit for several reasons.

If you can relate to being an “outgoing introvert” with a passion for communicating with others, the good news is that you can absolutely thrive in a career field like public relations. However, there are several key things you must be willing to do. Take a look!

Step outside your comfort zone

It’s important to keep in mind that being an introvert is a characteristic and not an excuse. Sure, I’m an introvert, but I know I still have to push myself outside my comfort zone to serve my clients. That may mean video conferencing, making cold calls, emceeing an event or stepping in front of the television camera. The truth is, I don’t necessarily like doing all of those things, but I will do them because it’s part of my job.

Design a workspace that works for you

I work from home where I have a calm and quiet work space with very limited distractions. I can fully immerse myself in the task at hand without being interrupted by phone calls, a chatty coworker or impromptu team meetings. This is how introverts function best. We can become deeply focused, and therefore extremely efficient with our time. We also get to reserve our energy for work without having it drained by small talk and frequent interruptions.

Schedule commitments well in advance

In public relations, it’s necessary to attend client events, networking functions and educational opportunities to stay top of mind and on top of trends. As an introvert, there’s nothing I hate more than having a commitment sprung on me at the last minute. I often have my days planned out and if socializing wasn’t part of the plan, I likely won’t have the energy or right frame of mind to enjoy the event. I make every effort to schedule conference calls, meetings and events at least several weeks in advance so I don’t overload my schedule and so that I allow myself downtime every day.

Protect your personal time

Finally, I protect my personal time like it’s a commitment on my calendar, even if it’s just allowing myself time to read, write and maybe even nap. This downtime is what allows me to work efficiently the rest of the day, knocking of tasks far quicker than I would if I let myself burnout without a break. If someone wants to spring an impromptu meeting or phone call on me during this personal time, I make every effort to push it to another time that I have available for such tasks. Even the most hectic of days are far more manageable when I know I have an hour of personal time to regroup, refocus and reenergize.

Can you relate to being an introvert and working in an “outgoing” career field? How do you set yourself up for success so that you don’t burnout each day?

Stephanie Shirley

stephanie@bennisinc.com