Having a presence online is imperative in today’s business environment, potential customers want to check you out and if they search for you and you’re not there, they’ll move on to someone else. Take a look at why having a website is a must for your business:
Credibility
Your site is a great way to show your potential customers what you can do; it can act as a portfolio or a showroom of your work. Display testimonials from other customers, explain the products and services you offer and provide any advice of FAQs necessary all in one place. Even add a blog on there to add that extra touch for your customers and get a good ranking on Google too.
Your Customers
Not only is this vital for your customers to find out about you, and for you to use your website to sell products or services, but you can use the tool to promote other online pages such as Facebook, Twitter. You can also advertise your monthly newsletters and encourage customers to sign up to inform them of your latest deals ‘Online Only’ – or promote unique discount codes. Make sure you keep your website up to date with all branding regulations and business location. Your site offers a quick response customer service on your site with any regularly asked questions, is a great way to avoid paying labor costs and phone bills. Not forgetting to offer any other queries to be directed to your business email to make sure the customer is super happy.
All a customer wants is to look and browse for what they want within 30 seconds. Otherwise, they get bored and go to one of your competitors – to make sure all of your pages and any ad extensions produced to promote your website are clear and straight to the point.
Brand Awareness
Your website and social media pages are accessible 24/7 365 days a year, possibly reaching thousands of people a month. Don’t just leave it sitting there thinking that you have done all that is required; you need to look after your website, keep it up to date, use keywords, have it designed right and continue developing it. When you have written a blog, get it posted on social media and continuously put your brand and your offering out there. If you don’t have an in-house developer then you can outsource, there are many different levels of developers, so you need to work out which one is right for you.
It Makes Money
Your website makes you money, so make sure you invest in it. Spending most of your budget on a site is a lot more cost effective as you can showcase pictures, videos, links and information to your audience and not have the worry of trying to fit it onto an A5 flyer. It is something significant and should not be put aside. Your website will be the main face of your brand online, so it is a quality investment. A lot of people also think that agencies add hidden costs, but those hidden costs usually are licensing fees and certificates which any website needs to be sustainable online.
