Expanding your Business in an SEO Driven World

3-Tips-for-Improving-the-Speed-of-Your-Website

SEO is all the rage these days.

It is all about the clicks and likes.  

It is all about getting people to your web page and keep them coming back.  

It is about what you can do to stand out against the competition and make your business thrive.

Search Engine Optimization.  SEO. The importance of finding those keywords that will lead people to your website.  Finding a way to somehow land on the first two pages of a Google Search can lead to a huge boost to your business and your pocketbook.

Sounds easy enough right?  That couldn’t be farther from the truth.  The competition in the SEO niche right now is at an all-time high.  Getting optimization on a search for your company takes time and an investment in the right company to help get yours off the ground.

Bennis Public Relations is a perfect place to begin your development of marketing your company.  There needs to be a whole building of a strong, appealing website before you can move on to the SEO stage of operations.  Public relations companies will look at your company from top to bottom and suggest ways for you to get the word out about your business and secure customers.

They will begin by helping you develop a brand.  Developing a brand that people can remember, feel confident about, and promote to others is essential to financial success.  Once that brand has been created, they will be able to help you develop a communications strategy to begin some traffic flow.

Developing engaging content for your brand is crucial.  The next phase is developing powerful content to get out to your customers.  This goes beyond just building strong content on your website. This could include getting letters out to other businesses or creating emails/newsletters and collecting a database of emails.  Finding ways to get your message out in a strong and powerful way will depend on your ability to convey the content you most want customers to be exposed to.

In addition to potentially hiring a public relations consultant for your business, it would be beneficial to hire a company that can work on driving customers to your website.  A company such as PixelCutLabs is an SEO company whose sole purpose is to develop ways to bring traffic to your website.  They will provide you with search engine optimization strategies that will focus on helping people find your business.  They will be able to look at the keywords that you would bring attention to your website when people used those words.

This can be a pricey initial investment, but the payoff, in the long run, will pay dividends.  Trusting other people to help brand your company can be a scary proposition, but these people are considered professionals for a reason.  Whereas you specialize in what your company is about, they specialize in how to get people to see your company. And, in the end, that’s what every business wants.

Now that you have developed a brand that can lead to success and a user-friendly website that is functioning with search engine optimization strategies, it is time to begin building your social media presence.  Your public relations consultants can certainly help with this part of your journey.

Forbes.com published an article entitled The Top 10 Benefits of Social Media Marketing in which they highlight the most important reasons why it is crucial to brand your company on social media.  Simply setting up a Facebook, Instagram, or Twitter account will never be enough. It is critical that you communicate with your customers regularly and constantly update a variety of posts.  By doing so, you will develop a group of loyal customers who will be more apt to follow and share your posts.

This will also save your company a lot of money in the long run.  The use of social media is free advertising. All of your posts won’t cost any money and you’ll be getting a free flow of traffic to your media outlets.  If you are not comfortable with the social media realm, you may want to consider hiring someone specifically tasked to brand your company on social media. Once you’ve found success in the social media realm, there is no telling what heights your company can go to.

Success in social media will also help in the SEO rankings.  This will provide more avenues for people to visit when they type in keywords that will draw them to your business.  Being successful with your social media branding will ultimately show that you are credible and legitimate and you have developed a social media presence.  This will help to attract more attention in search engines.

Many opportunities are available for your company to succeed in the technological world.  Be confident in your message and surround yourself with the right companies to ensure that your message is delivered to as many people as possible.  And then sit back and watch your company prosper. Just don’t sit back too long…technology is always changing!

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