Building brand awareness is one of the best ways to build your business and make a lot of money. Brand names like Kleenex and Coca-Cola have become synonymous with the products they sell and this means that more people are likely to buy them than other products in the same niche, but how do you build brand visibility?
Most business owners use online display ads and social media posts to put their brands out there, and these are both powerful and necessary tools. However, if they are the only tools you use, chances are you won’t become the household name that Coca-Cola is anytime soon. If you want to build a big brand fast, stealth marketing could be your best friend…
Create Content for Others
An excellent way of piggybacking off the success of others, while adding value to them at the same time is creating high-quality guest content that you can share on other sites. If you create valuable content, other brands will be willing to share it and their audience will see it. As long as you include a link to your own brand, you should be able to make a lasting impression and get a lot more clicks to your own site.
Referral Programs
Using referral programs is a genius way to build a profile. The average person is far more likely to share your link and spread the word about your brand if there is something in it for them, and the perks you offer for referral can be far cheaper than the cost of a traditional marketing campaign.
Picture This
Having online influencers take pictures or videos using your branded goods, or perhaps alongside promotional signs promoting your brand is a VERY good way of building awareness. Some of these influencers have tens of thousands even millions of followers so if even a fraction of them decides to look further into your brand, that could be a big win for you.
Create Infographics
If you use the internet much, chances are you’ve come across infographics. They’re basically brightly colored images that are created to convey lots of information in visual form. Readers love them because they break down information into an easily digestible form, and it is because of that that they are very shareable too. That means lots of exposure for you if you get it right. Hiring a professional to create your infographics for you is probably a good idea for the best success.
Tell a Story
Crafting a wonderful story about your business is a great way to build an emotional connection with your audience. Do it right and they’ll be putty in your hand. Maybe best hire a professional!
Doing Your Bit
Doing your bit for charity is not only very rewarding, but it is also good for boosting your profile. Whether you sponsor a community event or gift toys to your local children’s hospital, any good you do in your business’ name will build your brand’s visibility and convince more people to buy.
Build a strong brand and a successful business will follow.
