Digital marketing has transformed the way we promote our businesses. Nobody pays for phonebook advertising any more – having a website and SEO is now more important. Similarly, newsletters have become replaced with email marketing, while PPC ads have become the digital equivalent of posters and billboards.
However, while online marketing has taken off, not all offline marketing has become obsolete. In fact, there are many ways of marketing offline that are still just as effective. Here are just a few ways to market your business offline.
Flyers
Flyers can still be effective when distributed strategically. Giving them out to random passers-by or handing them through random letterboxes won’t get you much in the way of results, but focusing on specific areas and demographics of people could do. Make sure that your flyers are professionally designed and consider incorporating digital marketing such as your email address and a QR code to your website/social media. You can find flyer design at companies such as solopress.com.
Business cards
Business cards are still one of the easiest ways to exchange contact details. It’s worth still carrying around a couple of business cards just in case you do get chatting to someone who may be a potential client or useful networking contact. Like flyers, you should make sure that these are professionally designed and you should include your email address and website.
Trade shows
Trade shows still attract a lot of people and are a great chance to build a few more leads. Look out for an upcoming event suited to your niche and apply online. To stand out from the other stalls, you’ll want to get a booth professionally designed, which you can do so at a site like infinityexhibits.com. Hosting a competition, handing out freebies and demoing your product can all help to further attract people to your stall.
Sales conferences and seminars
Other forms of business event are also still popular and can be other great opportunities to market offline. Sales conferences tend to be aimed directly at potential customers and may be invite-only or require people to sign up beforehand. Seminars meanwhile are chances to pass on your knowledge to others – while primarily educational, they can also be great marketing opportunities for promoting yourself as an expert in your field.
Radio advertising
Radio advertising is still an effective form of marketing too. Many people still listen to the radio in their cars or at work. While radio adverts can be expensive to produce, they have a huge reach and are worthwhile because of this.
Networking
While social media sites like LinkedIn can be great for networking, there are also many opportunities for networking offline that still work. This could include attending events hosted by other businesses, joining local business clubs and taking part in community events. Simply by talking to people, you can create new leads.
