There is no truer saying than time is money. In the modern online business world, this couldn’t be more accurate. Here, mere seconds can decide the fate of a business. If your website takes more than 3 seconds to load, users might click away from it. This means that, before you even have a chance to wow them with your website content, they’ve clicked on a rival website and are checking it out.
Speed is everything.
As such, two questions present themselves. Why is your business website so slow? How can you fix this problem? Let’s find out…
There’s too much stuff on your site
The most common reason for slow page speeds is that you have too much content on your site. This is usually an issue for businesses that have e-commerce websites. You have loads of products listed on the sites, and every page is full of information. So, it takes a while for your website to load everything up.
How can you fix this?
Depending on the e-commerce platform or plugin you use, there are hosting services available to deal with this. As demonstrated on https://nestify.io/woocommerce-hosting/, websites that use WooCommerce can get hosting services that optimize the pages to ensure they load quickly. Optimize your site, and the pages will load a lot faster than they did before.
Your servers are too far away
Every website is hosted on a server, which will have a physical location somewhere. If your server is in Europe, but your visitors are primarily from the US, the amount of time it takes for signals to travel to and from that server will be substantial. This means that the pages will take much longer to load.
How can you fix this?
It’s simple, use servers in more suitable locations. If you are targeting a specific geographic market, host your website in servers close to that location. Another idea is to use a CDN (Content Delivery Network), which is composed of many servers around the world that have copies of your site. So, when someone clicks on your site, the server closest to them provides the pages, leading to faster loading speeds.
You share a server with other websites
Often, to save money, businesses opt for shared servers. This means you share your server with lots of other websites, so the costs are split between everyone on that server. The downside is that you share resources, so your server will naturally be slower. In turn, your website is slower than it could be.
How can you fix this?
Move away from shared servers and look for alternative options. A virtual private server could be a better option, or you can opt for a dedicated server instead. They might cost more, but they will provide faster page loading speeds to ensure you don’t miss out on traffic.
Truthfully, there are dozens of other technical reasons your website might be slow. But, if you address these three reasons, you will see impressive improvements. If things still haven’t improved, you’ll need to bring in some tech support to really get to the bottom of the problem.
