In an age where 3.8 billion people use social media, there’s no question as to whether your brand needs a social platform. You don’t stand a chance at staying ahead of the market without.
As with most things in the working world, though, you need to do more than just set up a page without much thought to find real success here. In fact, as more and more companies approach social media unique ways, a creative approach is vital.
So, before you start directing consumers towards your social media pages through handles or page links built-in with tools like this QR generator, you’re going to need to think hard about what social creativity means to you. And, you’re going to need to bring that vision to life.
Luckily, we have a solution for you, and it comes in the form of storytelling. This alone is at the heart of public relations, after all, and brands that use their social accounts to tell stories typically tend to come out on top. The question is, what exactly should you feature in your social narrative?
Relatable characters
No story will grip an audience if the characters aren’t relatable in some way. Equally, no social media campaign will reap real results if your updates read like a robot posted them. You’d do far better to instead entrust social media management to a regular team, and encourage them to add a little personality to those posts. Of course, you’ll want to avoid personal opinions and controversy, but creating social personas that tell jokes, add personal quips, and generally develop an excellent rapport that customers can become invested in is always a plus.
The beginning, middle, and end
While experimenting with form might work in the literary world, your social media story could do with sticking to tried and tested methods. Hence why you should also consider how you can provide a beginning, middle, and end to your brand image here. Ultimately, you can implement this standard narrative arc however you like. It may be that you post updates in something of a ‘serial’ format like Dickens. Or, perhaps you use the trajectory of your business itself to drive the narrative through these critical points. Either way, this is sure to get consumers invested, and thus looking out for your brand updates moving forward.
Don’t forget about conflict
Lastly, you mustn’t forget about the importance of adding conflict. Too often, brands make the mistake of approaching social media with an ‘everything is rosy’ approach, but as in fiction, conflict is the real way to those attention spans and heartstrings. Of course, you shouldn’t share things like money struggles, but talking about anything from product development setbacks to simple repairs in your workplace can add a sense of peril. As long as you keep this lighthearted and remember that things need to come together in the end, this could build loyalty like little else across your social presence. And, that’s really what this whole story should be about!
