Tips for Effectively Marketing Your New Business

Starting a new business is as exciting as it is challenging and overwhelming. In the beginning, the focus is often on making sales and growth. Simply put, it is about ensuring the survival and prosperity of your business. So, how do savvy new business owners increase sales and gain traction? Through smart and efficient business marketing that cuts straight to what’s going to really move the needle in those early days.

There are plenty of ways to get the word out about your business with online promotion. But merely “spreading the word” is not enough. It’s important to do it the right way to reach your most valuable audiences and engage with real customers.

Keep reading to learn fast and efficient tips for digital marketing best practices that can help you effectively market your new business online!

Why is Marketing Important For Your Business?

Traditional business marketing is a way to make your potential customers aware of your brand, products, and services. Foremost it’s the first step toward building a relationship and ultimately it’s to help convince your customers to buy whatever it is you’re selling. Similarly, digital marketing applies strategies to connect with customers and consistently generate demand—this time on the online landscape. But it has other layers on top of what we know from traditional marketing:

  1. Active interaction between you and your audience
  2. Programs and algorithms effectively reach your target audience
  3. Immediately get data analysis on marketing campaigns

It means you have direct communication with your audience. With this, interactions are real-time, two-way, and more genuine.
Digital marketing will get you sales, but more importantly, your engagement will result in making your business relevant and relatable; having a good and active relationship with your audience; and strengthening the trust between you and your customers. These make a more lasting impression and solidify that sense of loyalty to your business and brand.

Types Of Digital Marketing

There is a wide variety of digital marketing channels that you can use for your own business marketing. Keep in mind they each have unique pros and cons so you can mix and match them however it best works for you!

Search Engine Optimization (SEO)

SEO is a marketing strategy that uses search engine results pages (SERPs) to increase the visibility of your website. However, keep in mind this is a long-term plan and will not yield immediate results. To get results, you need to optimize content, structure, on-page elements (e.g. titles, metas, anchor text, images, videos), and website scripts.

The goal of SEO is to boost traffic—preferably organic traffic (this is FREE, by the way). While it will take time, SEO is a cost-effective business marketing strategy that delivers compounding interest over time. It continues to attract qualified leads and reap other benefits even with minimal changes later on.

Pay Per Click (PPC)

PPC is a digital marketing strategy that requires you to pay a certain fee each time a person clicks one of your ads online. Per click does carry with it a certain fee. Here are the steps to create your PPC campaign:

  1. Create an ad campaign
  2. Select the targeted keywords
  3. Ads are displayed when people search for the keyword

PPC offers high potential ROIs and grows your new business fast. Plus, it is easy to set up and turn off whenever you want. The only thing you need to consider is your marketing budget first before you launch any PPC campaign.

Email Marketing

This is a form of online promotion through direct email solicitation. You likely receive these from other businesses all the time! It is a direct way to promote products or services, limited-time offers and incentives, new and related subscription content, and overall build brand awareness and provide a valuable touchpoint with customers. You can also target ad campaigns to customers based on their interests.

With email marketing, you can easily track the progress of your campaigns almost immediately. However, the challenging aspect is growing your list of email addresses. Without a high-quality distribution list, your message won’t yield the intended results. Think of it this way: if a tree falls in the woods but no one is there to hear it, does it make a sound? That’s email marketing without reaching an engaged contact list.

Social Media Marketing

If you are wondering where you can market your business, social media is a good option. There are many online platforms from which you can choose, depending on your business and target audience. You likely know these like the names of your family members by now, but just in case, the most common are:







Social media marketing allows easy online promotion and the ability to form loyal relationships with your audience. Plus, social media platforms already have built-in tools to target potential customers who align with your demographics. However, you have to consider stiff competition with other businesses, vocal response of your audience (both negative and positive), and evolving algorithms.


Content Marketing


This is the very meat of the other types of digital marketing mentioned before. It is the part where you create and share valuable information into bite-size and enjoyable content to attract, engage, and keep your audience interested. Content marketing takes on a lot of different forms. Here are some of them:





Email Newsletters

Social Media Posts



The goal is to make your products or services interesting and useful for your potential customers. Do keep in mind you need your content to align with your branding. There are many ways digital marketing can help with start-up businesses. For busy business owners, taking this on their own shoulders is not always possible – or wise. If you need assistance, there are many options or third-party agencies, like Flexisource IT, that can help you with your business marketing so it’s one less worry on your mind.


8 Tips On Effectively Marketing Your New Business


Now that we have laid out the types of digital marketing strategies that you can use. We’re ready to move on to tips to effectively launch and manage your business marketing:


First…make your business easier to find.


Google is the first thing people use when searching for anything. Google My Business, formerly known as Google Places for Business, gives people the information they need to know about your business. Regardless of whether your business has a physical location or is completely online, setting up your Google My Business page is a must. Here are a couple of reasons why:

1. Promote essential information about your business (i.e. location, operation times, contact information, website

2. Increase your business’ local search visibility

3. Establish credibility and familiarity

4. Get reviews as social proof for potential customers


Basically, establishing your Google My Business page makes the transition from a simple Google search to checking out your website much easier. Plus, it is FREE, so what’s there to lose?


Second…publish & reuse content.


Content is king—this is pretty much a given in digital marketing. But not just any content, you need authentic, high-quality content that delivers value. Before you share anything online, your content should answer the following questions:
● Does this highlight your key message?
● Is the intent of the content clear?
● Is it well-written?
● Is this something your target audience would like?
● Is this relatable to your target audience?
● Is this relevant to the current events and needs of your audience?
● Is it easy to understand?
● Is it interesting or boring?
● Is the call-to-action clear and easily actionable?


If you are satisfied with the quality of your content, then you can share it with your audience. New content is always good! However, realistically producing something new, whether daily or weekly, can be challenging. You can save time by reusing your content. There are plenty of ways to reuse what you already have, here are a few:
● Refresh the look
● Update useful information
● Chop up articles into carousel posts
● Cut up videos into bite-size reels
● Combine blogs into white paper content
● Convert articles into engaging videos


Third…network, network, network!


Networking, whether in-person or online, can bring you new business opportunities and new customers. It is a simple and straightforward way to connect. Here are examples of how you can do online networking:

  1. Establish your own group
  2. Join other groups
  3. Message people directly
  4. Respond to comments and reviews
  5. Attend networking events
  6. Share your knowledge through webinars
  7. Participate in other webinars as a guest speaker

Fourth…offer incentives for loyal customers.

People love freebies and discounts. But what they even love more is the feeling of exclusivity that makes them feel special. So why not combine both? Offer exclusive incentives to your loyal customers!

While it is important to get new customers, maintaining the trust and interest of your current customers reaps plenty of benefits. Upfront, offering exclusive incentives can solidify brand loyalty. Second, there is more focus on providing outstanding customer experience to keep customers.

There are also unforeseen benefits as well: Your loyal customers can be your brand evangelists. This means it is your customers who will recommend and convince the people they know to trust your company and purchase your products or services.

Another unforeseen benefit goes back to the feeling of exclusivity because of prestige. People love to be a part of something special. If you offer the best of the best to your loyal customers, you will also attract new customers in the process.

Fifth…choose platforms that your customers use.

For business marketing, it is important to make your business visible and accessible as much as possible. However, you don’t have to be on all social networking platforms.

Yes, being on all platforms can broaden the reach of your online promotion efforts. But you need to consider the time, money, and labor it takes to maintain the digital marketing efforts for your business.

Rather, you only need to be on the platforms that your customers are on and actively use. Opting for the select few that your customers actually use will make your business marketing efforts more laser-focused to target your niche audience and effectively utilize your marketing resources.

Sixth…add your personal touch.

Everybody loves a story, especially if it is your story. It humanizes your company and makes you more relatable to your audience. This adds a personal touch and establishes a solid impression of who and what your business is all about.

Keep in mind, your audience is not easily fooled—they are more discerning than that. So be genuine and honest, it is a timeless tip that will continue to attract and keep customers more than any other business marketing strategy.

Seventh…get unique.

What sets you apart from the competition? What is your unique business marketing strategy that makes you stand out? There will always be a competitor who offers something similar to what you offer, so it is important to steer away from being copycats. Offer something different and make sure it resonates with your audience. One way of getting unique is using tattoo transfer paper to create unique tattoos for your customers. This will give them an exclusive and personal experience that they won’t forget, and it’s not something most businesses think of doing. Plus, it gives you more opportunity to show off your creativity and add another layer to your company’s story.

Final Thoughts

The best marketing advice for small businesses, especially those with limited time and resources, is this: Mix and match the best possible business marketing strategies available to you to develop the right model to fit your needs and grow your business.

The digital landscape is constantly changing and always provides new opportunities. It is encouraged to adapt your online promotion efforts to the state of your business’s current and future growth. But remember to keep sight of what is important for your business and maintain your company identity.

Author Bio: Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly.