When you run a business, one of the most important things is ensuring your customer service is up to scratch. With good customer service, you can expect a higher level of returning customers and also more new customers too, as the good word about you spreads. Even if you think that your company has a good level of customer service, there are always ways that it can be improved – and they often aren’t too difficult either. Here are a few ideas of what you can implement within your business to take your customer service up a notch.
- Focus on your social media as a communication tool
A lot of people have social media channels but mainly utilise them to post photos of stories of what they are doing and the things they offer. Instead, use them to speak to your followers and both current and potential customers. It is a powerful tool to respond to queries, answer questions and give recommendations to those that might be tempted to order from you. It is an easy way to speak directly to people and they will appreciate if they get a quick response rather than having to wait for something such as an email back that can take a while.
- Ensure you have a consistent tone of voice
As a business, you want to be approachable and relatable – both things that will ensure your customer service is on point. Have a consistent tone of voice that spans across your website, your social media channels and when you speak to people either in a physical store, office or on the phone. This will help your customers to feel appreciated and valued and know that they are getting the same service no matter what platform or means they speak to you.
- Respond to both good and bad reviews
When you get a review, particularly one that is bad it can be tempting to just ignore it. However, this can be more damaging to your reputation and can make people less likely to want to use you in the future. This is because people will think that you don’t care about their opinions or experiences and aren’t doing anything to rectify issues that they might have had. Instead, reply in a nice and diplomatic way, trying to do what you can to fix it. This will help others see that you care. If this doesn’t work, it can be worth looking into hiring an online reputation management agency to fix it for you. It is also nice to reply to any good reviews that you get to create a meaningful connection with your customers and clients.
These are just a few things that you can do to help boost your customer service levels. By implementing these with your business you will soon find that you are raking in more sales and have a higher level of happy customers. What are some top customer service tips that you try to implement? Let us know in the comments below!
