The Internet is home to millions of websites vying for the attention of similar customers, not just from the same country but from around the world. Websites have to do their best to boost profits and convert visitors. Several factors play a role in moving a visitor further down the sales funnel. Identify these, and you will reach your objectives.
Experts on SEO services for e-commerce cite the following proven techniques that increase conversion rates.
Improve Site Speed
Statistics say that a website that takes longer than two seconds to load loses around half of the visitors. A visitor will just go elsewhere if they are impatient. Ecommerce sites have a smaller margin for error a second delay reduces conversions and lost profit. Frequently test your site’s speed and make the improvements necessary to load within two seconds or less. Reduce the number of images on a page and optimize them for the web. De-clutter your site and simplify it to improve user experience and conversion rate.
Reverse Engineer Customer Experience
The customer journey is important one bad experience may cascade to bad word-of-mouth to a person’s network. This negatively affects your site’s reputation and may lead to loss of potential customers. Reverse engineer the journey of your visitors to identify possible improvements and problems they encounter. Simple changes may improve user experience and get you better results. These can come in the form of clearer buttons that direct a person to the next step, a simpler website that is easier to explore and different angles of a product that helps a customer decide.
Simplify the Checkout Process
Too many steps before completing a purchase may test the patience of a potential customer. It also gives them time to think twice and may reconsider buying. Reduce the number of steps they need to buy your products. Minimize the number of buttons and fields to fill out throughout the process.
Diversify Payment Options
Customers want to have options when it comes to paying for the products they purchased. Modes such as PayPal, Apple Pay, credit card and cash on delivery are just some ways to complete the purchase. Secure the payment process to avoid phishing and hacking.
Provide Product Snippets
Another way to improve user experience is to provide visitors with product snippets. A few details and highlights pique the interest of potential customers. If a visitor thinks the information they got suits their needs, they would want to buy the product.
Give Visitors Reasons to Stay
A potential customer that lands on one of your pages must know they are on the right website immediately. Avoid fluff and hard selling to increase the possibility of conversion. Provide them with useful content, high-quality images and a video. Focus on the best features of your product and provide different angles of the item on sale.
Conversion rate is the real barometer of an e-commerce site’s success. The mentioned techniques improve conversion rate and user experience. Focus on the customer to move them down the sales funnel and make them loyal consumers.
