Are You Making These Terrible Mistakes With Your Marketing Strategy?


Are you worried that you’re not seeing the right results with your marketing strategy? It’s possible that you’ve made some key mistakes. Here are some of the errors that you do need to keep in mind. 

A Scope That’s Too Wide

It’s easy to assume that your product or service is universal and will appeal to a massive audience. But this isn’t the case. For instance, it can seem as though everyone has Facebook but this isn’t true. In fact, only 3.6 billion people in the world use social media. We say only because that means that more than 50% of individuals living in the world today don’t have any social media at all. This is why marketing options like direct mail marketing are so useful to small businesses and solopreneurs. It means that you are always targeting people who are more or less ready to commit to a purchase and just need the right level of persuasion. 

Ballooning Costs 

You also need to make sure that you do avoid ballooning costs for your marketing campaign. It’s recommended that about 20% of your total business budget goes directly to marketing. Since you have limited options here, then you do need to make sure that you think about how to get the greatest value. You need to focus on the type of marketing that is going to deliver the greatest ROI. 

Boring ChoicesNext, you need to make sure that your marketing choices aren’t dull, dreary or the same as all the other websites that customers and clients can find online. A key example to keep in mind here would be your web design. Website templates are available from a range of different online sources and are often free to use. The issue here is that since they are free, they tend to pop up everywhere. Bloggers and small business owners end up having the same or a similar type of cookie-cutter website design. If you are worried about this, then it’s best to hire a pro web designer. They can make sure that your design perfectly captures your brand and resonates with an audience. 

No Personality 

Finally, since we have mentioned the problem with boring stories, it’s also important to think about the personality of your business. As a solopreneur, you have the unique option of letting your own personality shine through and be part of your business brand. That’s a great choice because clients typically do want to learn more about the people behind the brand. Research shows that a website is more likely to be clicked on if there is an image of the person who owns it. The best way to show personality is by engaging with your customers through social media. 

We hope this helps you understand some of the key mistakes that you can make with your marketing strategy and why it’s important that you do avoid these issues. If you take the right steps here, then, you will always be in a stronger position with your company