Small businesses need big marketing campaigns, it’s a solid marketing strategy that helps you to make a name for yourself. Most entrepreneurs know that digital marketing is the way forward, yet fresh tactics are always emerging. To help you level up your marketing efforts today, work on these five areas of focus.
1 . Host a podcast
According to Semrush 2021 holds the record for hours spent listening to podcasts with 15 billion hours compared to 12 billion just two years ago.’ Additionally, ‘ 20% of people have bought a product or service after hearing about it in a podcast.’
By hosting a podcast you can connect with your audience, entertain and educate them. You can use podcasts to introduce your audience to industry topics, and special guests. When you’re creating a podcast it can help to do a little bit of competitor research. What kind of podcasts are your competitors putting out there? How can you take steps to make yours even better?
- Provide experiences
As the post-pandemic world opens up, consumers are looking to let loose and have fun. Customers don’t just want to shop, they want shopping experiences. You can engage your customers with in-store events, competitions, and plenty of Instagrammable decorations. Give your store the wow factor and add features that enhance the experience of shopping in- person. According to Super Office, ‘86% of buyers are willing to pay more for a great customer experience.’
- Segmentation
To supercharge your marketing strategy in 2021, focus on customer segmentation. The idea is to create lots of small marketing campaigns, each targeting a different audience segment. First, you group your audiences by demographics, and then you create content that’s tailored to them. When you group customers by type, you can improve your marketing, and offer more personalized campaigns. Segmentation is beneficial for several reasons:
- You can perfect your messaging.
- Collect data to improve your products.
- Improve your marketing outcomes.
- Use interactive content
Looking to perfect your marketing strategy fast? What you need is interactive content. You might like to use contests, polls, or quizzes. When you use interactive content you’ll boost engagement rates, grow your audience, and enhance your online presence. To design interactive content you can use marketing tools like Ion Interactive, Contentools, or Survey Monkey. Audiences just love interactive content, and competitions are a great way to attract new users.
- Create merchandise
Want to get noticed and stand out? Then you should create your very own branded merchandise. Using merchandise you can help customers to recognize you, and offer useful products. You might like to create custom gym shaker bottles, company T-shirts, or notebooks. There are so many ways to promote your brand.
As you build your marketing strategy you should review your performance along the way. Use your analytics to make improvements, and expand your reach. Gather lots of feedback from your audiences, customer insights can be utilized in so many ways. Using the right marketing tactics can help you to improve your business reputation.
