The coronavirus pandemic wasn’t very good for many businesses, but there are some sectors that did see a boost. Online shopping has, of course, been popular for a while, but the confinement allowed it to develop even further. The biggest boost came from first-time online buyers; studies have shown that the first online sale is the most significant. If a person has a positive experience with that, then they’ll likely continue to buy.
So it’s a good time to be running an online store. However, and of course, it’s not as if success is guaranteed. In this blog, we’re going to run through some of the most effective methods for nudging your sales in the right direction.
Write Good Copy
You might know you have excellent products, but a person that visits your site won’t automatically know that. The text you use to describe your products will influence how likely it is that a person will make a purchase, either in a negative or positive way. If it’s low-quality writing with grammatical errors and too many filler words, then it would come as no surprise if a visitor felt underwhelmed. So don’t like your writing turn people away; invest in a good copywriter to do the writing for you.
Online Reviews and Testimonials
Trust is everything online. If you’re a new store, then it’s important to let your visitors know that you’re the real deal. There are plenty of ways to do this. One method is to publish reviews and testimonials from your existing customers. Studies have shown that people trust online reviews almost as much as they trust recommendations from their friends and family. If a visitor can see that other people have had a positive experience with your business, then they’ll be more likely to make a purchase.
Contact Options
Another way to instil trust and confidence in your visitors is to make sure that it’s easy to contact you. They want to know that there’s someone to talk with should they have a problem with their order. So make sure that you list as many contact methods as possible. This includes a phone number, email address, social media accounts, and your mailing address. A live chat feature is also recommended.
Driving Visits and Sales
The more people there are visiting your site, the more likely it is that you’ll make a sale. So moving forward, look at prioritizing your SEO so that you end up high on the Google search results. Of course, it’s not just about receiving visitors; it’s about turning them into customers. Focus on improving your conversion rate optimization, and you’ll see an increase in sales. It’s all about ensuring that your website is set up for success and that goes beyond the products you list.
Streamline Delivery
Finally, take a look at your delivery process. Is it as fast as it could be? People will wait some time for their products, but they won’t wait forever. If yours is too long, look at changing the delivery service you work with.
