Bennis Inc. | Are You Ready To Go Global?
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Are You Ready To Go Global?

When it comes to your company, you’re always going to want to make sure that you are poised to grow strategically and in the way that best fits your goals. When you’ve got things off the ground and you’ve worked out where you’re going, you need to make sure that you’re pushing off to the next level. But how do you work out what that next level is, especially since it can be hard to figure out where you should be going next with your company. One option that may seem “pie in the sky,” but could also be the right goal is to go global. If you’ve already grown your business to a national level, you might find that you’re hitting some limits that are strangling your business growth. So, the next step may be to expand globally. Here are some initial considerations you should have, if you’re thinking about this option.

Be Technically Ready

To begin with, you absolutely have to make sure that you’re technically ready to expand into foreign countries. If you want to go global, you need to be sure that your website and your company can handle the influx of new business while maintaining your high level of customer service. Without this, you’re not going to succeed. So the first thing you need to do is to make sure that you have a payment system in place, like BlueSnap, and that you can handle the traffic that might come your way. After all, if you are targeting a new market, you have to be ready for them to buy from you.

Know Your Markets

From here, you need to make sure that you’re getting used to your markets and you know them inside and out. So do your research! Know what international markets want from you and why they will buy from your business. If you can, make sure that you know to wants and behaviors of your audience. In doing so, you will be able to meet their needs and this is often the most crucial part of making your global expansion a success.

Market Early

Next, you need to get your marketing on! You will need to promote your business as much as possible to your new markets. Beyond traditional marketing, think about how you can harness some PR, paid advertising, and even the power of social influencers to help to raise awareness for your brand in the international markets.

Decide On Your Approach

It’s also important for you to work out how you’re going to handle growth at the global level. Do you want one, multinational website that detects where your audience is based? Or do you want to set up a new website for each country? There are benefits to both, but you will need to determine what works best for your unique business.

Learn As You Go

Finally, you need to launch! There’s only so much planning and preparation that you can do; the rest you need to learn as you go. This ensures you don’t waste time and resources spinning your wheels, waiting for the “perfect” moment that will never come. As Neil Patel explains, you even get to learn from your mistakes too. There’s nothing like first-hand experience to help you understand what works. Simply put, you cannot plan for everything. Work to get the basics in place and then get to it, because you’ll find your feet along the way!

Stephanie Shirley

stephanie@bennisinc.com