Bennis Inc. | 7 Ways You Should Be Keeping Your Customers Happy
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7 Ways You Should Be Keeping Your Customers Happy

Keeping your customers happy isn’t as difficult as it may sound, and it’s absolutely essential if you want to build a successful business from the ground up. You can take a look at many businesses that have failed and you will likely spot things that they could have done much better when it comes to customer service and interaction with their audience.

If you don’t want to fall into the same traps as these kinds of businesses, below you’ll find 7 ways you should be keeping your customers happy. Take a look and see what you can implement today:

  1. Giving Your Staff Consistent Training

Training your staff is a benefit to both your business and your customers. Staff who are better trained provide a higher quality of work and service, and feel more confident when interacting with customers. You can then give them more power and flexibility to rectify any customer issues, which can leave your customers feeling like they have had all their needs met.

  1. Keeping Your Website Up And Running

Your website is your 24/7 storefront, so keeping it up and running is key to keeping your customers happy. However, it simply isn’t enough for it to be there. It needs to look good, be easy to use, contain relevant information, and more. You should have a simple check out process, and monitor the way your audience uses your site so you can make any appropriate changes. Having IT Consulting and Strategy talks with a reputable company will ensure you can avoid any downtime. Speaking to a marketing company with happy customers and experience should help you to ensure your audience can actually find you when they are looking for you.

  1. Going Above And Beyond To Fix Their Issues

Always go above and beyond to fix your customer’s issues. You don’t just want them to just be content, you want them to be ecstatic with the service they have received from you. One bad experience can stop a customer from ever coming back, so if they do come back and tell you about it, make sure you’re willing to do what it takes to keep them as a customer.

  1. Giving Them Incentives To Come Back

Make sure you’re giving your audience incentives to come back and work with you again and again. Not just by offering a great service, by by giving them things like loyalty points and discounts.

  1. Being Consistent With Your Service

Make sure you’re treating all of your customers fairly and equally. This is why consistent training for your staff is a must!

  1. Asking Them For Their Feedback

Ask your customers for their feedback and really listen to what they tell you. They will feel valued and like you truly care about what they think. If something is mentioned multiple times, you know it’s a trend you need to pay attention to.

  1. Providing Fantastic Communication

Communication is key. Keep your customers updated when they have made a successful order, when the order is on its way, if there are any delays, and even if you make a mistake. Admitting your mistakes makes you a much more trustworthy company than a company that attempts to shirk the blame.

What steps have you taken to make you customers happy? Maybe a better question is what more could you be doing to take your customers from content to loyal brand ambassadors for your business? Share your ideas – and questions by leaving comment below!

Stephanie Shirley

stephanie@bennisinc.com