Bennis Inc. | 5 Ways to Build Your Personal Brand
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5 Ways to Build Your Personal Brand

5 Ways to Build Your Personal BrandWhether you’re the business owner or the intern, building a personal brand is a powerful way for employees at all levels to increase their credibility and showcase their expertise. Everyday people have become celebrities all because of how they positioned their personal brand on social media and beyond.

We each have the ability and access to all the tools we need to start building our own brand today – and it’s quite simple! Here are five essential steps for building a strong and influential personal brand.

1. Define your area expertise

First and foremost you have to be able to clearly define your personal brand. Otherwise, how can you expect anyone else to? A powerful component of your personal brand is your area of expertise. Don’t be intimidated by the word “expert.” This doesn’t mean you need to be the most knowledgeable person in the world on a subject. Rather, you simply need to identify a subject that you know a lot about and for which you have passion.

2. Adopt a tagline

Once you know the personal brand you want to build for yourself, the next step is to clearly communicate it to the world. Just as a business adopts a tagline, so should you. Having a personal tagline might sound cheesy – and it can be – but only if you choose a cheesy tagline. If the personal brand you want to create for yourself is more professional and serious, there are endless options for a tagline that will also reflect this tone.

Once you’ve established a tagline, put it to use! Incorporate it into your personal website, blog, business cards and email signature. Use it when introducing yourself at networking events or in business meetings to quickly and clearly communicate who you are. A tagline will help keep your brand consistent and make it memorable.

3. Embody your brand from head to toe

While you may get caught up in building your personal brand on your website, blog and social media, don’t forget about the most valuable brand-building asset you have with you at all times – you! Your clothes, hair and accessories all impact the image you give off to the world and this should remain consistent with your brand.

If you want to be viewed as a respected professional, you need to present yourself as one. Give careful thought to your attire before heading out to a client meeting or networking function. Whether you do this or not, I promise you people will notice either way.

4. Create opportunities for other people to experience your brand

You can create an awesome brand for yourself, but if you don’t allow others the opportunity to experience and interact with it, it will have little impact. Just as a business puts great effort into promoting their brand, you should put effort into promoting yours too.

For a personal brand, this does not require the same tactics that businesses use. Not many of us have the budget (or confidence) to put ourselves on a billboard! Instead, maximize your online presence by creating a personal website, starting a blog and maintaining a strong social media presence. These are all great ways to showcase your area of expertise and give your network an intimate experience with your personal brand. In addition to the virtual world, get out in the real world too! Take advantage of speaking engagements, networking functions and other social events to get out in your local business community and represent your personal brand.

5. Be consistent

If you do nothing else when building your personal brand, be consistent! Think of any business that has built a successful brand; they do not waver from the core values it represents. All of their internal and external communications center on strengthening it. You should embrace this same level of consistency when shaping your own brand.

With every new business opportunity, consider whether or not it aligns with your brand. If not, it’s likely not in your best interest to pursue it. Your brand represents your morals, values and character. If your actions don’t align with the image you’re trying to create for yourself, you will never achieve a strong and influential brand. Instead, keep your personal tagline top of mind and use it to guide the way you present yourself to the world – in person, online and everywhere in between!

What steps have you taken to build your personal brand? Share your tips and tricks in the comments below!

Stephanie Shirley

stephanie@bennisinc.com